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Customer Experience and Content Marketing Top 2014 Digital Trends

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Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Neil Morgan on the Changing Nature of Marketing

Adobe's Neil Morgan on the changing nature of marketing

Our own Neil Morgan (@Neil_Morgan_UK) talks to The Guardian Media Network about the changing nature of marketing and why optimisation and personalisation are key: You can hear more from Neil at the Changing Media Summit on 21 & 22 March

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Posted in Digital Marketing
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