Blog Archives

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

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Posted in Digital Marketing, Testing & Targeting

Combining the digital and the physical to create a superior in-store shopping experience

It’s no secret that marketers are struggling to implement an effective omni-channel approach with their customers. It’s not just the increasing number of digital touch points between brands and customers making it difficult for marketers to keep a single view

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Mobile Holiday Shopping Skyrocketing Across Europe

Online Holiday Sales - Mobile

This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black Friday may actually fall behind. Much of

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Posted in Analytics, Digital Marketing, Web Experience Management

Online Shoppers Turning To Mobile, Social During The Christmas Season

Adobe-IG_MEDAIN_HOLIDAY_SPEND_V1D Blog 2

To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the Adobe 2013 Holiday Retail Survey. And

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing

Online Holiday Shopping Forecast and Trends 2013

digital index 1

This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing

The results are in: Adobe 2013 Mobile Consumer Survey

Adobe Mobile Consumer Survey Results

Have you ever spotted a great mobile ad and clicked through, only to be directed to a desktop website? Consumers have, and nothing is more annoying than 2pt font on an already small screen. So we asked more than 3,000

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Posted in Digital Marketing

UK Leading the Tablet Trend

Tablets vs Smartphones

Our latest Adobe Dig­i­tal Index has revealed that global web­sites are now receiving more traf­fic from tablets than smart­phones, with 8% and 7% of monthly page views respectably. We’ve been keep­ing a close eye on how quickly tablets have taken

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Posted in Digital Marketing
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