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Digital Advertising at Adobe Summit: Display

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After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic

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Posted in Advertising

Digital Advertising at Adobe Summit: Data

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Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital

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Posted in Advertising

LinkedIn rolls out Sponsored Updates


Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages

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Posted in Advertising, Digital Marketing, Social Media

Twitter’s new ads experiment: cookies and CRM


Twitter is currently testing an exciting development in Twitter ads in the US – the ability to target ads with cookies and CRM data. Marketers already use this feature on Facebook, Google, Amazon and many other websites, but this is

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Posted in Advertising, Social Media, Web Experience Management

UK Snapshot: Digital playing catch up to old school advertising

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Brands have spent decades mastering the art of traditional advertising and are struggling to realise the potential from digital ads, according to the UK findings of our Click Here: State of Online Advertising research launched today. 70% of consumers said

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Posted in Advertising
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