Blog Archives

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

Adobe_Blog Header images_1640x920_15

The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

Tagged with: , ,
Posted in Mobile

[Infographic] Optimising Paid Media

Optimising Paid Media

Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business goals. We found that only a fifth of companies are carrying

Tagged with: ,
Posted in Campaign Management

Targeting and optimisation increases conversion and we have the proof

Targeting and optimisation increases conversion and we have the proof

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

Tagged with: , ,
Posted in Campaign Management

The Power of Analytics Driven Testing: Top Tool Tips

The Power of Analytics Driven Testing: Top Tool Tips

This post was writ­ten by Rich Page, Web­site Opti­misa­tion Spe­cial­ist and for­mer Adobe Con­ver­sion Solu­tion Spe­cial­ist.  Rich has been ana­lysing, test­ing and opti­mis­ing web­sites for over 10 years, from the some of the biggest For­tune 500 web­sites to small e-commerce websites. Are

Tagged with: , , , ,
Posted in Analytics
Join our community