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Digital Advertising at Adobe Summit: Search

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I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the

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Digital Advertising at Adobe Summit: Data

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Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital

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Posted in Advertising

Ads that work harder for your money

Half your ad spend is wasted. That's ridiculous.

With so many keywords, platforms and options, it can be difficult to find a solution to manage and optimise your paid search ad spend. For example, First Choice, the UK’s leading leisure travel company, needed to manage over a million

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Posted in Advertising
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