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Combining the digital and the physical to create a superior in-store shopping experience

It’s no secret that marketers are struggling to implement an effective omni-channel approach with their customers. It’s not just the increasing number of digital touch points between brands and customers making it difficult for marketers to keep a single view

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Adobe Experience Manager Explained

Adobe Experience Manager Explained

If you have to manage multiple websites, possibly in a number of different languages, you’ll be familiar with the range of challenges this involves. From making sure your sites are compatible across devices and that your content is consistent, to

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Posted in Web Experience Management
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