Blog Archives

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

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Posted in Digital Marketing, Testing & Targeting

Combining the digital and the physical to create a superior in-store shopping experience

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It’s no secret that marketers are struggling to implement an effective omni-channel approach with their customers. It’s not just the increasing number of digital touch points between brands and customers making it difficult for marketers to keep a single view

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Adobe Experience Manager Explained

Adobe Experience Manager Explained

If you have to manage multiple websites, possibly in a number of different languages, you’ll be familiar with the range of challenges this involves. From making sure your sites are compatible across devices and that your content is consistent, to

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Posted in Web Experience Management
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