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Amber Atherton Speaking At Adobe Summit EMEA

Amber Atherton

With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

How To Plan A Successful Social Media Campaign

How To Plan A Successful Social Media Campaign

It’s surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that “things should be made simpler but not simple”. I’ve

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Posted in Social Marketing

Prove it: how brands are turning social buzz into actionable insights

Hear how Fiat & ABN AMRO turn social media buzz into actionable insights

Listening to and engaging with the marketplace are just a few of the ways brands are taking advantage of the always-on and connected nature of social media. According to ABN Amro’s Gerard Lindeboom, “The customer owns social… we just have

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Posted in Social Marketing
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