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“Just because you’re a Social Media Strategist, doesn’t mean you’re any good at strategy…”

Customer-Based Brand Equity model (CBBE, Keller, 2002, & Kotler/Pfoertsch, 2006), modified by Pyramid

It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so

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Posted in Digital Marketing, Social Media
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