Blog Archives

“Just because you’re a Social Media Strategist, doesn’t mean you’re any good at strategy…”

Customer-Based Brand Equity model (CBBE, Keller, 2002, & Kotler/Pfoertsch, 2006), modified by Pyramid

It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so

Tagged with: ,
Posted in Digital Marketing, Social Marketing
Join our community