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Online Shoppers Turning To Mobile, Social During The Christmas Season

Adobe-IG_MEDAIN_HOLIDAY_SPEND_V1D Blog 2

To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the Adobe 2013 Holiday Retail Survey. And

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Posted in Advertising, Analytics, Digital Marketing, Social Media

The results are in: Adobe 2013 Mobile Consumer Survey

Adobe Mobile Consumer Survey Results

Have you ever spotted a great mobile ad and clicked through, only to be directed to a desktop website? Consumers have, and nothing is more annoying than 2pt font on an already small screen. So we asked more than 3,000

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Posted in Digital Marketing

Using Net Promoter Score to help improve customer experience

Closed Loop Net Promoter Score Management

Companies are continually looking for ways to improve the customer experience they provide and to put their customers at the heart of everything they do. A popular strategy to help achieve this is to listen to the Voice of the

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Posted in Analytics, Digital Marketing, Social Media

Targeting and optimisation increases conversion and we have the proof

Budgets to optimisation

We asked more than 1,800 digital marketers about their targeting and optimisation strategy and how it impacts their results. Where marketers were using targeted content they saw an increase in conversion, but we also found out that 87% of marketers

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Posted in Digital Marketing, Testing & Targeting
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