Blog Archives

Customer Experience and Content Marketing Top 2014 Digital Trends

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Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

The results are in: Adobe 2013 Mobile Consumer Survey

Adobe Mobile Consumer Survey Results

Have you ever spotted a great mobile ad and clicked through, only to be directed to a desktop website? Consumers have, and nothing is more annoying than 2pt font on an already small screen. So we asked more than 3,000

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Posted in Digital Marketing

Are we nearly there yet? The journey from Content Management to Customer Experience Management

Are we there yet?

I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The

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Posted in Web Experience Management

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

Adobe & Econsultancy QDIB WCM

We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do

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Posted in Web Experience Management
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