Blog Post:

UsDigital Journey imagery

Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make their brand advertising go that extra mile and deliver concrete ROI. We showed how data can help improve SEM (search engine management) through web analytics data, define and manage audience segments to improve display targeting, and how to use CRM data to find the right audiences on Facebook and Twitter. After the session was over we managed to grab a brief word with Jonathan Beeston. Watch the video for exclusive footage of Jonathan’s key take-outs: https://www.youtube.com/watch?v=-AE1xNUxSA8&feature=youtu.be If you want to take a look at how Adobe Media Optimizer is working in practice, check out this example from Mt Washington College.  The college wanted to increase student enrollment through a very targeted social media campaign on Twitter. Working closely with Adobe and using Adobe Media Optimizer for social (part of Adobe Marketing Cloud), conversions from promoted Tweets jumped 101, Twitter followers tripled, and the cost per lead was cut in half. So marketers, use what you’ve got (data) to make your digital advertising work better. Stay tuned on @AdobeMktgCloud to keep up to date with Adobe digital marketing news and events – like the next instalment of #DigitalJourney.
Author: Date Created:28 February 2014 Date Published: Headline:Work your Digital Advertising with the Power of Data Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2014/02/Adobe_Blog-Header-images_1640x920_29.jpg

UsDigital Journey imagery

Yes­ter­day we took a dig­i­tal adver­tis­ing trip on the #Dig­i­talJour­ney with our Adobe Media Opti­mizer break­fast in Lon­don. Our very own Jonathan Bee­ston, Ryan Price and Rus­sell Smith pro­vided insight into how mar­keters can use their data to make their brand adver­tis­ing go that extra mile and deliver con­crete ROI. We showed how data can help improve SEM (search engine man­age­ment) through web ana­lyt­ics data, define and man­age audi­ence seg­ments to improve dis­play tar­get­ing, and how to use CRM data to find the right audi­ences on Face­book and Twitter.

After the ses­sion was over we man­aged to grab a brief word with Jonathan Bee­ston. Watch the video for exclu­sive footage of Jonathan’s key take-outs:

If you want to take a look at how Adobe Media Opti­mizer is work­ing in prac­tice, check out this exam­ple from Mt Wash­ing­ton Col­lege.  The col­lege wanted to increase stu­dent enroll­ment through a very tar­geted social media cam­paign on Twit­ter. Work­ing closely with Adobe and using Adobe Media Opti­mizer for social (part of Adobe Mar­ket­ing Cloud), con­ver­sions from pro­moted Tweets jumped 101, Twit­ter fol­low­ers tripled, and the cost per lead was cut in half.

So mar­keters, use what you’ve got (data) to make your dig­i­tal adver­tis­ing work better.

Stay tuned on @AdobeMktgCloud to keep up to date with Adobe dig­i­tal mar­ket­ing news and events – like the next instal­ment of #Dig­i­talJour­ney.