Blog Post:We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do you agree? WCM is clearly a key area for companies to focus on in order to deliver truly seamless multichannel customer experiences. Yet despite the growing need for brands to do this across all digital touch points, only 38% of companies believe that their CMS facilitates a brand-enhancing digital presence. Check out some of the other key findings in our infographic below or download the report. Adobe & Econsultancy QDIB WCM   Author: Date Created:9 May 2013 Date Published: Headline:[INFOGRAPHIC] 27% of marketers say that managing websites is hell Social Counts: Keywords: Publisher:Adobe Image:http://blogs.adobe.com/digitaleurope/files/2013/05/69.png

We worked with Econ­sul­tancy to sur­vey more than 1,000 busi­ness pro­fes­sion­als (includ­ing mar­ket­ing, web devel­op­ment and other busi­ness depart­ments) across the globe on the topic of web con­tent man­age­ment (WCM), and found that 27% say man­ag­ing web­sites is hell! Do you agree?

WCM is clearly a key area for com­pa­nies to focus on in order to deliver truly seam­less mul­ti­chan­nel cus­tomer expe­ri­ences. Yet despite the grow­ing need for brands to do this across all dig­i­tal touch points, only 38% of com­pa­nies believe that their CMS facil­i­tates a brand-enhancing dig­i­tal presence.

Check out some of the other key find­ings in our info­graphic below or down­load the report.

Adobe & Econsultancy QDIB WCM