We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do you agree?
WCM is clearly a key area for companies to focus on in order to deliver truly seamless multichannel customer experiences. Yet despite the growing need for brands to do this across all digital touch points, only 38% of companies believe that their CMS facilitates a brand-enhancing digital presence.
Check out some of the other key findings in our infographic below or download the report.