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Revisiting a SiteCatalyst Classic: Classification Fundamentals (SAINT)

Analytics · By Brian Au On May 22, 2013 · Add Comment
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Clas­si­fi­ca­tions (SAINT) are one of the endur­ing fea­tures of Site­Cat­a­lyst. SAINT (Site­Cat­a­lyst Attribute Import Nam­ing Tool) allows for user-defined uploads of meta­data within Site­Cat­a­lyst. The Adobe Mar­ket­ing Cloud knowl­edge base out­lines ‘A clas­si­fi­ca­tion is a way of cat­e­go­riz­ing Site­Cat­a­lyst vari­able data, then dis­play­ing the data in dif­fer­ent ways when you gen­er­ate reports. When clas­si­fy­ing, you...

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Organization & Quick Actions: 5 Adobe Discover Workflow Tips

Analytics, Digital Marketing · By Brian Au On May 21, 2013 · Add Comment
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Adobe Dis­cover work often comes down to an exer­cise in the man­age­ment of sev­eral analy­sis tasks at once. In five tips I aim to show­case project effi­cien­cies and work­flow actions below the sur­face of typ­i­cal user inter­ac­tions. There are three levers at work: cus­tomiza­tion of the inter­face, menu options, and right click actions. Dis­cover users...

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How You can Stop Statistics from Taking Advantage of You — Part 1

Conversion Optimization · By Andrew Anderson On May 20, 2013 · Add Comment

You can’t go five min­utes in the cur­rent busi­ness world with­out the terms big data, pre­dic­tive or sta­tis­ti­cal tool being thrown about. If one was to believe all of the hype you would have no prob­lems mak­ing per­fect deci­sions, act­ing quickly, and all every­one would be improv­ing their per­for­mance by mil­lions of dol­lars every hour....

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Breaking the Rules in Behavioral Targeting

Personalization · By Drew Burns On May 20, 2013 · Add Comment

In the con­stantly chang­ing world of dig­i­tal mar­ket­ing, seg­ment­ing your audi­ence using rules based on broad assump­tions or unsub­stan­ti­ated insights can work against your suc­cess. Unfor­tu­nately, many mar­keters rely only on lim­ited rules-based tar­get­ing sys­tems, with­out real­iz­ing that bet­ter options exist.

The real­ity is that given today’s com­plex rela­tion­ships between busi­nesses and their cus­tomers, tra­di­tional...

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What Was the Question? The Consequences of Not Paying Attention

Digital Marketing · By Mikel Chertudi On May 20, 2013 · Add Comment
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Every day, cus­tomers leave a trail of dig­i­tal bread crumbs. From com­put­ers and note­books to smart­phones and in-store trans­ac­tions, the infor­ma­tion con­tained in avail­able data stream­lines the cus­tomer expe­ri­ence. It local­izes and per­son­al­izes it. If your com­pany isn’t gob­bling up that trail, using it to gain mar­ket share advan­tage, you aren’t pay­ing attention.

...
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Point of Sale: Retail & Travel Weekly #34

Retail & Travel · By Derek Tangren On May 17, 2013 · 1 Comment
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Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

YouTube Finally Makes Some Videos ‘Shop­pable’ [Mashable] 3 Habits That Set Chi­nese Online Shop­pers Apart From West­ern­ers [Busi­ness Insider] eBay links shop­ping carts across plat­forms as it updates apps [Inter­net Retailer] Read More →

Correlation Defined: Solving Mysteries

Predictive Analytics · By John Bates On May 16, 2013 · Add Comment
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I’m going to get a bit nerdy right off the bat this time around. I gen­er­ally wait until the sec­ond or third para­graph before I let my nerd flag fly, but this time there are some things I need to define to the aver­age reader. The topic (as you can see by the title) is...

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Adobe Marketing Cloud & SAP HANA platform

Digital Marketing, Executive Insights · By Brad Rencher On May 16, 2013 · Add Comment

Where Mar­ket­ing and IT Converge

The need for a strong bridge con­nect­ing the CMO and CIO’s worlds is a hot topic of con­ver­sa­tion these days. There are newly formed ini­tia­tives, imper­a­tives, man­dates, indus­try events, research teams and joint coun­cils ded­i­cated to align­ing Mar­ket­ing and IT in the name of cus­tomer expe­ri­ence, Big...

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New mobile app reports deliver insight on app engagement

Analytics, Mobile · By Ray Pun On May 14, 2013 · Add Comment
AppsEverywhere

 

2013 Trend:  Invest­ment in Mobile Apps

Accord­ing to a sur­vey of mar­ket­ing man­agers by Gart­ner, invest­ments in mobile apps and tablet apps are among the top pri­or­i­ties for dig­i­tal mar­keters in 2013.  Across all busi­ness ver­ti­cals, mobile apps are a key ele­ment of a cus­tomer loy­alty...

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Marketing Channels: Overrides — who gets the Credit?

Analytics · By Laura Chase On May 13, 2013 · Add Comment
Marketing Channels

This post is one more in the series on SiteCatalyst’s Mar­ket­ing Chan­nel reports. So far the series has cov­ered nam­ing your chan­nels, set­ting up rules for search, cam­paigns and all other chan­nels, as well as how to start trouble-shooting your report. If you are able to fol­low the full...

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