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Point of Sale: Retail & Travel Weekly #34

Retail & Travel · By Derek Tangren On May 17, 2013 · 1 Comment
cashregister

Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

YouTube Finally Makes Some Videos ‘Shop­pable’ [Mashable] 3 Habits That Set Chi­nese Online Shop­pers Apart From West­ern­ers [Busi­ness Insider] eBay links shop­ping carts across plat­forms as it updates apps [Inter­net Retailer] Read More →

Correlation Defined: Solving Mysteries

Predictive Analytics · By John Bates On May 16, 2013 · Add Comment
Bates blog 2 figure 1

I’m going to get a bit nerdy right off the bat this time around. I gen­er­ally wait until the sec­ond or third para­graph before I let my nerd flag fly, but this time there are some things I need to define to the aver­age reader. The topic (as you can see by the title) is...

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Adobe Marketing Cloud & SAP HANA platform

Digital Marketing, Executive Insights · By Brad Rencher On May 16, 2013 · Add Comment

Where Mar­ket­ing and IT Converge

The need for a strong bridge con­nect­ing the CMO and CIO’s worlds is a hot topic of con­ver­sa­tion these days. There are newly formed ini­tia­tives, imper­a­tives, man­dates, indus­try events, research teams and joint coun­cils ded­i­cated to align­ing Mar­ket­ing and IT in the name of cus­tomer expe­ri­ence, Big...

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New mobile app reports deliver insight on app engagement

Analytics, Mobile · By Ray Pun On May 14, 2013 · Add Comment
AppsEverywhere

 

2013 Trend:  Invest­ment in Mobile Apps

Accord­ing to a sur­vey of mar­ket­ing man­agers by Gart­ner, invest­ments in mobile apps and tablet apps are among the top pri­or­i­ties for dig­i­tal mar­keters in 2013.  Across all busi­ness ver­ti­cals, mobile apps are a key ele­ment of a cus­tomer loy­alty...

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Marketing Channels: Overrides — who gets the Credit?

Analytics · By Laura Chase On May 13, 2013 · Add Comment
Marketing Channels

This post is one more in the series on SiteCatalyst’s Mar­ket­ing Chan­nel reports. So far the series has cov­ered nam­ing your chan­nels, set­ting up rules for search, cam­paigns and all other chan­nels, as well as how to start trouble-shooting your report. If you are able to fol­low the full...

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Making Waves in Online Testing

Personalization · By Kevin Lindsay On May 13, 2013 · Add Comment

When dri­ving and max­i­miz­ing incre­men­tal rev­enue to their web and mobile sites, mar­keters need to rely on proven, industry-validated solu­tions. Trust­ing your dig­i­tal mar­ket­ing opti­miza­tion and expe­ri­ence test­ing to overly sim­plis­tic soft­ware could be a costly mis­take, as many of these basic tools lack the req­ui­site func­tion­al­ity, scal­a­bil­ity, and support.

When ana­lyz­ing and com­pil­ing the...

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Leading European toy retailer boosts annual revenues with Adobe Marketing Cloud

Personalization · By Mark Boothe On May 13, 2013 · Add Comment

North­ern Europe’s largest toy retailer more than dou­bled annual online rev­enues with the help of Adobe Tar­get and Adobe Ana­lyt­ics solu­tions in Adobe Mar­ket­ing Cloud.

TOP-TOY Group orig­i­nally launched its web pres­ence in 1999 to com­ple­ment its stores in Scan­di­navia, Fin­land, Ger­many, and Hong Kong. The com­pany owns the BR and...

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Point of Sale: Retail & Travel Weekly #33

Retail & Travel · By Derek Tangren On May 10, 2013 · Add Comment
cashregister

Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

Crim­i­nals tar­get the data mer­chants hold [Inter­net Retailer] Nord­strom Using Smart Phones To Track Cus­tomers Move­ments [CBS DFW] Game On, Ama­zon! eBay Rolls Out One-Hour Deliv­ery [Forbes] Sen­ate Passes Online Sales-Tax...
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Adobe Marketing Cloud Delivers Successful Social Ad Campaigns for Admosis Media’s Clients

Digital Advertising, Social Media · By Customer Success On May 9, 2013 · Add Comment
Admosis

Instant feed­back from solu­tions within Adobe Mar­ket­ing Cloud helps the spe­cialty agency Admo­sis Media opti­mize social media adver­tis­ing for its clients. Adobe Social and Adobe Media Opti­mizer for social adver­tis­ing give Admo­sis the abil­ity to mon­i­tor social con­ver­sa­tions, rapidly make pro­duc­tive changes, adjust ad con­tent deliv­ery to the most effec­tive chan­nels,...

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Predictive Publishing (Or How I Stay Off the Couch)

Predictive Analytics · By John Bates On May 7, 2013 · Add Comment
Image-for-John-B-blog

We’ve all said things that have come off the wrong way. It’s one of the short­com­ings of the Eng­lish lan­guage. So many words in Eng­lish are open to inter­pre­ta­tion, and leav­ing things open to inter­pre­ta­tion around my house can some­times mean I wake up on the couch. What­ever it was I said, or...

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