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Rule-based classifications (Part 1: Making classifications easier)

Analytics · By Matt Freestone On May 24, 2013 · Add Comment
Rules screen shot

Clas­si­fi­ca­tions are cool (and some­times hard to keep up-to-date.)

Clas­si­fi­ca­tions (for­merly SAINT clas­si­fi­ca­tions) are a pow­er­ful tool for gain­ing more insight from your analy­sis of online behav­ior. They pro­vide a means to upload meta­data  that can be con­nected to the infor­ma­tion being gath­ered by Adobe Ana­lyt­ics. Clas­si­fi­ca­tions are used in many ways. Here are a...

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The Starting Lineup: Adobe Analytics Standard 1.2 Updates

Analytics · By Ben Gaines On May 24, 2013 · Add Comment
Enable current data

It’s late May, and base­ball is on my mind. So, how was last night’s release of Adobe Ana­lyt­ics Stan­dard like a base­ball team? Just as there are nine bat­ters in a start­ing lineup, there are nine cat­e­gories of fea­ture updates, each which brings its own new ben­e­fits to the broader team. In this post, I’ll...

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Point of Sale: Retail & Travel Weekly #35

Retail & Travel · By Derek Tangren On May 24, 2013 · Add Comment
cashregister

Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

Three Tips For Retail­ers To Beat ‘Show­room­ing’ [Forbes] Are Pop-Up Stores Here to Stay? [Knowledge@Wharton] 4 Ways to Keep Online Shop­pers Com­ing Back for More [Inc​.com] Pin­ter­est Makes Pins More Than...
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Anxiously Engaged: Integrating Media Optimizer and SiteCatalyst

Digital Advertising, Search Engine Marketing · By Cameron Cowan On May 23, 2013 · Add Comment
SC-AMO Integration

Mid last year, we here on the Adobe Media Opti­mizer (AMO) team announced the avail­abil­ity of an inte­gra­tion between Adobe Ana­lyt­ics and Media Opti­mizer. With this inte­gra­tion, cus­tomers were able to begin to gain more value from the rich ana­lyt­ics data they’ve accu­mu­lated in Site­Cat­a­lyst by feed­ing it into the pow­er­ful algo­rithms of our fore­cast­ing...

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Breaking the Rules in Behavioral Targeting, Part II

Digital Marketing · By Pradeep Javangula On May 23, 2013 · Add Comment
Unknown

In part one of this blog, we dis­cussed the short­com­ings of rules-based tar­get­ing sys­tems and why dig­i­tal mar­ket­ing today requires more auto­mated, behavior-based tar­get­ing solu­tions built on algo­rithms and machine learn­ing. Today we’ll take a closer look at the algo­rith­mic approaches that Adobe Tar­get employs to opti­mize con­tent for web­site visitors.

In cases...

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Revisiting a SiteCatalyst Classic: Classification Fundamentals (SAINT)

Analytics · By Brian Au On May 22, 2013 · Add Comment
noneSAINTfileEX

Clas­si­fi­ca­tions (SAINT) are one of the endur­ing fea­tures of Site­Cat­a­lyst. SAINT (Site­Cat­a­lyst Attribute Import Nam­ing Tool) allows for user-defined uploads of meta­data within Site­Cat­a­lyst. The Adobe Mar­ket­ing Cloud knowl­edge base out­lines ‘A clas­si­fi­ca­tion is a way of cat­e­go­riz­ing Site­Cat­a­lyst vari­able data, then dis­play­ing the data in dif­fer­ent ways when you gen­er­ate reports. When clas­si­fy­ing, you...

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Organization & Quick Actions: 5 Adobe Discover Workflow Tips

Analytics, Digital Marketing · By Brian Au On May 21, 2013 · Add Comment
HideGraphsPaneStep1

Adobe Dis­cover work often comes down to an exer­cise in the man­age­ment of sev­eral analy­sis tasks at once. In five tips I aim to show­case project effi­cien­cies and work­flow actions below the sur­face of typ­i­cal user inter­ac­tions. There are three levers at work: cus­tomiza­tion of the inter­face, menu options, and right click actions. Dis­cover users...

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How You can Stop Statistics from Taking Advantage of You — Part 1

Conversion Optimization · By Andrew Anderson On May 20, 2013 · Add Comment

You can’t go five min­utes in the cur­rent busi­ness world with­out the terms big data, pre­dic­tive or sta­tis­ti­cal tool being thrown about. If one was to believe all of the hype you would have no prob­lems mak­ing per­fect deci­sions, act­ing quickly, and all every­one would be improv­ing their per­for­mance by mil­lions of dol­lars every hour....

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Breaking the Rules in Behavioral Targeting

Personalization · By Drew Burns On May 20, 2013 · Add Comment

In the con­stantly chang­ing world of dig­i­tal mar­ket­ing, seg­ment­ing your audi­ence using rules based on broad assump­tions or unsub­stan­ti­ated insights can work against your suc­cess. Unfor­tu­nately, many mar­keters rely only on lim­ited rules-based tar­get­ing sys­tems, with­out real­iz­ing that bet­ter options exist.

The real­ity is that given today’s com­plex rela­tion­ships between busi­nesses and their cus­tomers, tra­di­tional...

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What Was the Question? The Consequences of Not Paying Attention

Digital Marketing · By Mikel Chertudi On May 20, 2013 · Add Comment
IMG_3359

Every day, cus­tomers leave a trail of dig­i­tal bread crumbs. From com­put­ers and note­books to smart­phones and in-store trans­ac­tions, the infor­ma­tion con­tained in avail­able data stream­lines the cus­tomer expe­ri­ence. It local­izes and per­son­al­izes it. If your com­pany isn’t gob­bling up that trail, using it to gain mar­ket share advan­tage, you aren’t pay­ing attention.

...
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