Are you headed to the Big Apple for Advertising Week (Oct. 1-5)? Adobe will be there speaking on several panels and showcasing some of our digital marketing solutions at The Advertising Week Experience inside The Times Center. Here’s a rundown of the Adobe panels and when/where we’re speaking at the event:

Tuesday, Oct. 2 | 1:00 – 1:45 p.m. | The Times Center, 242 West 41st St. (between 7th and 8th Avenues)

Is Digital Advertising Delivering on its Full Potential? (featuring Adobe’s Justin Merickel, Senior Director of New Product Innovation, Media & Advertising Solutions)

In the digital era, advertising has never had more impact or been more provable in terms of delivering results. Gone are the days of “half of my advertising spend is wasted; I just don’t know which half”. In fact, new developments in digital not only offer more opportunity for creativity and brand engagement across more channels than ever before, but also offer insight into how it is working and driving the business. Hear from leading agency creatives, technologists, and brands as they discuss how they have tapped the potential of cross-channel digital to deliver break through advertising that works.

Wednesday, Oct. 3 | 10:00 – 10:45 a.m. | Liberty Theater, 234 West 42nd St. (between 7th and 8th Avenues — may enter on 41st across from The Times Center)

WIRED NXT (featuring Adobe’s David Karnstedt, SVP, Media & Advertising Solutions)

An insider’s look into the future . . . What will be the hottest areas of opportunity—and the biggest challenges-looking at the year ahead.

Wednesday, Oct. 3 | 1:00 – 1:45 p.m. | The Times Center, 242 West 41st St. (between 7th and 8th Avenues)

Untapped Potential: Advertising in Mobile Publications

Brands who are advertising in mobile publications are seeing incredible payback  – rapid digital brand building, attention-grabbing rich media advertising that drives audience engagement and effective measurement of ad performance. But many brand advertisers haven’t developed ads that truly take advantage of the opportunity to make their brand stand out. Join brand, agency and technology luminaries who will assess the immediate potential of mobile advertising and discuss why brands need a mobile advertising play.

Thursday, Oct. 4 | 1:00 – 1:45 p.m. | The Times Center, 242 West 41st St. (between 7th and 8th Avenues)

Social Matures: How it’s Impacting Your Advertising and Bottom Line (featuring Jeff Feldman Sparks, Director of Strategy, Digital Marketing Business)

Social media has forever changed the way that consumers interact with brands. Yet it has quickly evolved from a novelty for corporate communications, to a critical 2-way engagement channel with prospects, customers and loyalists. Yet few brands and agencies truly understand this new paradigm and are applying best practices to make social media really work for them. Join industry experts as they discuss how they are using social media and how it impacts their approach to everything from creative, media strategies, communications, organizational structures, and more.  And, most importantly, how they are driving results that impact the bottom line.

And for you search marketers, we have Adobe’s Siddharth (“Sid”) Shah, Director of Business Analytics, Digital Marketing Business, speaking at SMX East on Wednesday, Oct. 3 from 10:45 – noon at the Jacob K. Javits Convention Center. Dr. Shah will be joining other “Mad Scientists Of Paid Search” on a panel.

Stay tuned for more updates on our Twitter and Facebook channels. Hope to see you in New York!

UPDATED: Sept. 27, 2012