With its most recent release on Sat­ur­day, May 10, Adobe Media Opti­mizer upgraded its plat­form to sup­port new Yahoo Gem­ini func­tion­al­ity. Adver­tis­ers can now prop­erly track and attribute value from Yahoo’s mobile search traf­fic, giv­ing them much-needed insight into the per­for­mance of this fast-growing traf­fic source. Track­ing this traf­fic through Adobe Media Opti­mizer is fully auto­mated and adver­tis­ers can eas­ily sync their cur­rent Yahoo Gem­ini cam­paigns into the tool to apply the track­ing and start see­ing an accu­rate pic­ture of their mobile traf­fic from Yahoo.

We’re excited to sup­port Yahoo Gem­ini in Adobe Media Opti­mizer and give our adver­tis­ers insight into this grow­ing seg­ment of traf­fic. We expect traf­fic from Yahoo Gem­ini to increase sig­nif­i­cantly going for­ward and we plan to be there with imme­di­ate prod­uct updates as they release new fea­tures for advertisers.

Adobe Media Opti­mizer will be releas­ing addi­tional func­tion­al­ity sup­port­ing Yahoo Gem­ini in the next release later this month so stay tuned for updates.