With its most recent release on Saturday, May 10, Adobe Media Optimizer upgraded its platform to support new Yahoo Gemini functionality. Advertisers can now properly track and attribute value from Yahoo’s mobile search traffic, giving them much-needed insight into the performance of this fast-growing traffic source. Tracking this traffic through Adobe Media Optimizer is fully automated and advertisers can easily sync their current Yahoo Gemini campaigns into the tool to apply the tracking and start seeing an accurate picture of their mobile traffic from Yahoo.

We’re excited to support Yahoo Gemini in Adobe Media Optimizer and give our advertisers insight into this growing segment of traffic. We expect traffic from Yahoo Gemini to increase significantly going forward and we plan to be there with immediate product updates as they release new features for advertisers.

Adobe Media Optimizer will be releasing additional functionality supporting Yahoo Gemini in the next release later this month so stay tuned for updates.