Clas­si­fied ads are becom­ing increas­ingly more per­sonal and rel­e­vant for renters search­ing for places to live on the web­sites oper­ated by Rent­Path. The par­ent com­pany of brands includ­ing Apart​ment​Guide​.com and Rent​.com is man­ag­ing and opti­miz­ing its dig­i­tal ad cam­paigns across chan­nels with remark­able results using Adobe Media Opti­mizer for Search, Dis­play and Social.

So far, Rent­Path has decreased the cost per lead for its dis­play ads by 80% while boost­ing its num­ber of leads by 350%.

RentPath_1

We are thrilled with the gains sup­ported by Adobe Media Opti­mizer for Search, Dis­play and Social,” says RentPath’s head of dig­i­tal. “The Adobe solu­tion enabled us to increase our impres­sion vol­ume by 600%, far exceed­ing our expec­ta­tions. Our dis­play ad cam­paigns are now much more cost effec­tive and drive more qual­ity leads.”

Click here to learn more about RentPath’s suc­cess with Adobe Media Opti­mizer and Adobe Mar­ket­ing Cloud.

RentPath_Logo

About Adobe Media Optimizer

Adobe Media Opti­mizer is the industry’s first fully inte­grated dig­i­tal adver­tis­ing plat­form that deliv­ers cross-channel ad man­age­ment and opti­miza­tion across search, dis­play and social media cam­paigns for peak return on invest­ment. The solu­tion deliv­ers more than 300 mil­lion monthly prospects and cus­tomers and is used by more than 400 global cus­tomers across indus­tries. Media Opti­mizer man­ages more than $2 bil­lion in annu­al­ized ad spend.

0 comments