Today, our third quar­ter of the year closed, which always lends to a quick look back at what we have accom­plished at Adobe. From that moment of reflec­tion, look­ing at our adver­tis­ing busi­ness over the past year and pre­vi­ous quar­ters, I wanted to high­light some of the sig­nif­i­cant moments that come to mind.

We’re approach­ing two years since the acqui­si­tion of Effi­cient Fron­tier and almost three since Demdex. These two events alone give Adobe both the largest Media Opti­miza­tion solu­tion in the mar­ket as well as the lead­ing DMP (Audi­ence Man­age­ment) accord­ing to For­rester (more info). Over 400 global com­pa­nies across indus­tries now use our adver­tis­ing plat­form across Search (Google, Bing/Yahoo etc.), Social (Face­book, Twit­ter, LinkedIn), and Dis­play, all inte­grated with our Audi­ence Man­age­ment solution.

Aligned with the moun­tains of data cap­tured for cus­tomers through Adobe Ana­lyt­ics and the rest of the Adobe Mar­ket­ing Cloud, Adobe is build­ing the most com­pre­hen­sive set of adver­tis­ing solu­tions and capa­bil­i­ties in the indus­try. Include Neolane and our devel­op­ment of deliv­ery and opti­miza­tion tech­nol­ogy for video, we are excited to help advance inno­va­tion in the adver­tis­ing indus­try. And, we remain focused on doing the right thing to help our cus­tomers man­age their adver­tis­ing pro­grams. It’s just that simple.

Reit­er­at­ing what we said before, we are not get­ting into the pub­lish­ing or agency busi­ness; that’s not our role. In fact, many of our top part­ners are the largest global adver­tis­ing agen­cies and most respected pub­lish­ers. Rather, Adobe’s role is to develop tech­nol­ogy and ser­vices to help our cus­tomers nav­i­gate the com­plex and com­pet­i­tive dig­i­tal land­scape. Through the cre­ation and deliv­ery of com­pelling cus­tomer expe­ri­ences, our cus­tomers drive greater engage­ment with their cus­tomers and ulti­mately, greater return on ad spend.

As for our global cus­tomers and part­ners, they rec­og­nize the value that Adobe is cre­at­ing. The Adver­tis­ers and Pub­lish­ers along with their Agen­cies who use Adobe solu­tions are heavy hit­ters. Part­ners like Razor­fish, Sapi­ent, Liv­er­amp, Moxie and Epsilon. They see our vision and help our mutual cus­tomers to under­stand the value of what Adobe brings to the table. Even more, direct cus­tomers like Lenovo, Conde Nast, Sony and Mas­ter­card are lever­ag­ing the rich data avail­able to help cre­ate, man­age and opti­mize mar­ket­ing pro­grams, which include sophis­ti­cated adver­tis­ing cam­paigns to trans­form and grow their busi­nesses. With them, we are doing great things together and the future is bright. Stated sim­ply, Adobe is deeply engaged in the adver­tis­ing tech­nol­ogy space span­ning cre­ative, deliv­ery, and optimization.

For more infor­ma­tion about Adobe Media Opti­mizer and the lat­est news, visit Adobe.

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