One of the largest media companies in New Zealand is getting personal with its audiences. Adobe Marketing Cloud solutions, including Adobe Media Optimizer, Adobe Analytics, and Adobe Experience Manager, help Fairfax Media New Zealand monitor audience behavior and increase personalization to boost conversion.
“Audience management capabilities in Adobe Media Optimizer let us take advantage of online and offline data in a way that no other audience management platform can achieve,” says Fei Bian Goh, senior product manager of news and special projects at Fairfax. “With advanced modeling and optimization abilities, audience management capabilities give us a platform to provide advertisers with targeted audience segments that maximize their returns.”
You can view the press release here.