One of the largest media com­pa­nies in New Zealand is get­ting per­sonal with its audi­ences. Adobe Mar­ket­ing Cloud solu­tions, includ­ing Adobe Media Opti­mizer, Adobe Ana­lyt­ics, and Adobe Expe­ri­ence Man­ager, help Fair­fax Media New Zealand mon­i­tor audi­ence behav­ior and increase per­son­al­iza­tion to boost conversion.

Audi­ence man­age­ment capa­bil­i­ties in Adobe Media Opti­mizer let us take advan­tage of online and offline data in a way that no other audi­ence man­age­ment plat­form can achieve,” says Fei Bian Goh, senior prod­uct man­ager of news and spe­cial projects at Fair­fax. “With advanced mod­el­ing and opti­miza­tion abil­i­ties, audi­ence man­age­ment capa­bil­i­ties give us a plat­form to pro­vide adver­tis­ers with tar­geted audi­ence seg­ments that max­i­mize their returns.”

You can view the press release here.