Success in the crowded and hotly competitive online fashion marketplace today relies on targeted marketing more than ever. That’s why online retailer STYLIGHT uses Adobe Media Optimizer in Adobe Marketing Cloud to automate digital their advertising campaigns and expand paid searches to cover 140 million keywords in 14 countries.
“As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Nicolas Stadtelmeyer, vice president and head of performance marketing, STYLIGHT. “After only a few weeks of using Media Optimizer for one campaign in the United Kingdom, we saw the cost per click decrease by three to four cents.”
Automated real-time optimization has helped STYLIGHT realize conversion lifts 20% from its paid search and social campaigns. Adobe Media Optimizer also allows the online fashion community and search engine to conduct simulations and analysis to better predict customer behavior.
You can read the full success story here.