Suc­cess in the crowded and hotly com­pet­i­tive online fash­ion mar­ket­place today relies on tar­geted mar­ket­ing more than ever. That’s why online retailer STYLIGHT uses Adobe Media Opti­mizer in Adobe Mar­ket­ing Cloud to auto­mate dig­i­tal their adver­tis­ing cam­paigns and expand paid searches to cover 140 mil­lion key­words in 14 countries.

As Adobe Media Opti­mizer col­lects more data over time, the results become even more dra­matic,” says Nico­las Stadtelmeyer, vice pres­i­dent and head of per­for­mance mar­ket­ing, STYLIGHT. “After only a few weeks of using Media Opti­mizer for one cam­paign in the United King­dom, we saw the cost per click decrease by three to four cents.”

Auto­mated real-time opti­miza­tion has helped STYLIGHT real­ize con­ver­sion lifts 20% from its paid search and social cam­paigns. Adobe Media Opti­mizer also allows the online fash­ion com­mu­nity and search engine to con­duct sim­u­la­tions and analy­sis to bet­ter pre­dict cus­tomer behavior.

You can read the full suc­cess story here.