The annual press release about how awe­some online adver­tis­ing is was deliv­ered by the IAB a few days ago.

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Hav­ing been in the online adver­tis­ing space for eek…15 years now, it is a famil­iar tune.  But this year, I have to admit, I just get the feel­ing that it truly is a moment to reflect on.  Typ­i­cally adver­tis­ing doesn’t do well in eco­nomic down­turns and the growth rates quoted by the IAB are impres­sive.  I was par­tic­u­larly drawn to the state­ment made by PriceWaterhouseCoopers:

Fuel­ing this growth is the abil­ity of adver­tis­ers to cor­re­late per­for­mance and results with the dol­lars they are investing.”

Look­ing at the exist­ing and emerg­ing solu­tions that Adobe is bring­ing to mar­ket via the Online Mar­ket­ing Suite to enable rev­o­lu­tion­ary adver­tis­ing solu­tions speaks vol­umes about the impor­tance this mar­ket has now and in the future.  It does appear that tech­no­log­i­cal capa­bil­i­ties to mea­sure, dis­cover, enable and action are no longer the hold up.  Per­haps now the only thing hold­ing online adver­tis­ing back is the need for adver­tiser struc­tural and orga­ni­za­tional change.  So if you’re a busi­ness or online ana­lyst, now would be a great time to intro­duce your­self to the adver­tis­ing depart­ment.  Pedal to the metal.

1 comments
Bangkok Flights
Bangkok Flights

Dear Tamara, I agree with you, actually I am too running my adword-ppc account for my travel website, at last year i was find much less click for that keyword in comparison to this year, according to the Interactive Advertising Bureau (IAB) in 2011 first half online marketing efforts rose 23.2% to a record $14.9 billion, which is great news for me, which is I always appreciate these effort to make online marketing more upgrade and updated form. I IAB report shows increasing of revenue in second quarter which is increasing 24.1% to $7.7 billion this much remarkable and valuable effect in Internet marketing, now I am able to increase campaign and add group at my account for different search engine and affiliate website. In first-half 2011 ad revenue comes from display-related advertising, such as banners, rich media, video and sponsorships, per the IAB and PwC which is increase about $5.5 billion in revenue in the first half 2011 increased 27.1% over the same period in 2010 that's great and helpful for those who want make analysis report for their organization and company.