Today, we announced a major update to Adobe Media Opti­mizer at Adobe Sum­mit EMEA – The Dig­i­tal Mar­ket­ing Con­fer­ence. The lat­est inno­va­tions set AMO apart as the lead­ing dig­i­tal ad man­age­ment and opti­miza­tion solu­tion in the indus­try. The new Adobe Media Opti­mizer (AMO) fore­casts prof­itable ad oppor­tu­ni­ties, and helps cus­tomers act upon them in real-time.

The themes cov­er­ing these enhance­ments are:

  • Enhanced per­for­mance visualization
  • Advanced mod­el­ing capabilities
  • Sim­pli­fied cam­paign optimization
  • Adobe Mar­ket­ing Cloud integration

Let’s dig into each of these top­ics and show you what’s new.

Enhanced per­for­mance visualization

For both the mar­ket­ing leader and the man­ager, quickly under­stand­ing how cam­paigns are per­form­ing is crit­i­cal. AMO’s new home­page and main page for Port­fo­lios allows teams to dive into the most impor­tant cam­paign details across chan­nels and adjust as needed to deliver greater performance.

AMO Home­page Updates

1. The highly visual and flex­i­ble home­page can be cus­tomized based on your preferences.

2. Define the num­ber of mod­ules, columns and size to dis­play the most impor­tant information.

3. Pick any chart type to high­light the desired infor­ma­tion, as you like.

AMO Homepage[3]

Per­for­mance Home­page Updates

1. Quickly iden­tify per­for­mance of all or spe­cific port­fo­lios within your campaigns.

2. Select a rich Port­fo­lio Spot­light page, Sim­u­la­tion, Model Accu­racy report or eas­ily select sev­eral port­fo­lios to see a Spend Recommendation.

Blog- Portfolios

Advanced Mod­el­ing Capabilities

Rev­o­lu­tion­ize ad suc­cess through enhanced, yet sim­pli­fied, man­age­ment and optimization.

Opti­miza­tion Algo­rithm Update

The engine behind AMO has always been the port­fo­lio mod­el­ing sys­tem. Our team of sci­en­tists is always tin­ker­ing with new ideas to increase ad per­for­mance. The inte­gra­tion with Adobe Ana­lyt­ics has had a sub­stan­tial impact on per­for­mance for cus­tomers. In fact, har­ness­ing the lat­est engage­ment data (LED), pulled directly, in real-time from Ana­lyt­ics allowed our sci­en­tists to dis­cover a patent-pending model update that is dri­ving an aver­age addi­tional ROI lift of 16% for cus­tomers.

By pulling in upstream engage­ment data and look­ing at terms with lit­tle to no con­ver­sion data, we have been able to dis­cover opti­mize terms that did not pro­duce rev­enue. Our updated algo­rithm lever­ages this engage­ment data for any cus­tomer using both Ana­lyt­ics and AMO.

Sim­pli­fied cam­paign optimization

Once you iden­tify focus areas it should be sim­ple to get down to man­ag­ing per­for­mance. With our stream­lined work­flow, it’s easy to move between the most impor­tant screens to deter­mine your best options with our Sim­u­la­tion or Spend Rec­om­men­da­tion tools and then under­stand your con­fi­dence level to make adjust­ments with our Model Accu­racy Reports. Then it’s just one click to imple­ment the pro­posed media mix.

Spot­light

Spotlight_Main_Campaigns

Model Accu­racy

AMO Model Accuracy

Sim­u­la­tion

Spotlight_Sim

Spend Rec­om­men­da­tion

Blog - Spend Recs

Adobe Mar­ket­ing Cloud Integration

The power of Adobe Mar­ket­ing Cloud comes through for AMO in a few key areas:

1. Sin­gle sign on – easy to access any Adobe solu­tion you might be using from a sin­gle interface.

2. Uni­fied work­flows make it sim­ple to nav­i­gate and work within any of the solutions.

3. Col­lab­o­ra­tion is stream­lined through Adobe Mar­ket­ing Cloud via shar­ing notifications.

4. Inte­gra­tion with Adobe Ana­lyt­ics and Audi­ence Management.

Blog - Analytics_AMO Workflow

Retail opti­miza­tion

Feed man­age­ment is the heart of any retailer’s mar­ket­ing cam­paign. Today, retail­ers need to have a sep­a­rate agree­ment for feed man­age­ment as well as a cam­paign man­age­ment. This sit­u­a­tion causes report­ing dis­crep­an­cies and typ­i­cally involves dou­ble payments.

Adobe now offers our retail cus­tomers the abil­ity to have both feed and cam­paign man­age­ment included in a sin­gle con­tract and price. This stream­lines the con­tract process, removes any report­ing or pay­ment dis­crep­an­cies and allows our cus­tomers to cre­ate Search, prod­uct list­ing ad (PLA) and Dis­play ads from a sin­gle feed.

We’re excited about the lat­est inno­va­tions in AMO and con­tin­u­ing to pro­vide our cus­tomers with the best dig­i­tal ad plat­form to opti­mize their cross-channel cam­paigns and boost their bot­tom line. Stay tuned for more updates around AMO on the blog and fol­low us on Twit­ter (@AdobeAds).

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