With Site­Cat­a­lyst ver­sion 15 you now have access to more advanced seg­men­ta­tion that was pre­vi­ously only avail­able in other tools such as Data Ware­house or Dis­cover. This is extremely excit­ing because you will now be able to mold the data in ways that you were never able to before and you will be more agile in your analy­sis. When you log into v15 you will now see a sec­ond drop­down next to the report suite dropdown:

This drop­down allows you to choose a seg­ment that will fil­ter any report or dash­board by other attrib­utes, clas­si­fi­ca­tions, and events. Seg­mented reports gen­er­ate instantly. When you click on the drop­down you will see some­thing sim­i­lar to the image on the right. Let’s walk through what is avail­able here…


Add Seg­ment (red arrow): When you open the seg­ment drop­down the first option is to add a seg­ment. When you click on this option you will then receive a popup that allows you to con­struct your own cus­tom seg­ment. Check out the Using Seg­men­ta­tion sec­tion below in this post for an exam­ple of how you would use a cus­tom seg­ment. For the basics on build­ing seg­ments you can read this post. (Note, though, that the Tips & Tricks sec­tion of that post are for Data Ware­house and do not apply to v15…yet.)

All Vis­its (No Seg­ment): By select­ing this option you are remov­ing any seg­ment that you have and your report will include all data for the report suite.

Suite Seg­ments (orange arrow): This group of seg­ments is shared across Site­Cat­a­lyst, Dis­cover, and Test & Tar­get. This will allow you to ana­lyze and test based on the same def­i­n­i­tion. Notice that when you hover over these seg­ments that a help icon appears. You can click this icon to see how the seg­ment is built. Allow me to pro­vide a short descrip­tion of the seg­ments in this section:

  • Non-Purchasers: excludes any vis­i­tor that made a pur­chase in the time frame of your report. Pur­chases made out­side the time frame of your report would not exclude a vis­i­tor from this segment.
  • Pur­chasers: includes any vis­i­tor that did make a pur­chase in the time frame of your report.
  • First Time Vis­its: includes first-time vis­its to the site. A visit would only be includ­ing if it was a first visit ever and has no bear­ing on the time frame of your report.
  • Vis­its from Face­book: includes vis­its where the refer­ring domain con­tains “face​book​.com”.
  • Vis­its from Social Sites: Adobe main­tains a large list of known social sites that would be included with this seg­ment. You can apply this seg­ment to a refer­ring domain report to get an idea of the dif­fer­ent social sites that are send­ing traf­fic to your site.
  • Vis­its of More Than 10 Min­utes: includes vis­its that have spent equal to or more than 10 min­utes (600 sec­onds) on your site.
  • Vis­its with 5+ Pre­vi­ous Vis­its: includes vis­its that have vis­ited your site more than 5 times. So if my 4th, 5th, 6th and 7th visit are within the time frame of your report only the 6th and 7th visit would be included.

Data Ware­house (green arrow): this col­lec­tion of seg­ments includes seg­ments that have been cre­ated in Site­Cat­a­lyst and Data Ware­house. As you use the “Add Seg­ment” option in Site­Cat­a­lyst your seg­ments will begin to appear here for use in Site­Cat­a­lyst, Data Ware­house, and Dis­cover. Being that these are cus­tom seg­ments you will notice a pen­cil icon appear next to the help icon when you hover over the seg­ment. Select this icon to edit the seg­ment. As you cre­ate seg­ments they will auto­mat­i­cally add to the list. You may quickly find that you have col­lected a lot of seg­ments. To delete a seg­ment nav­i­gate to Data Ware­house, select the seg­ment, and press the delete but­ton. As of now there is not a way to delete seg­ments directly from SC.

Favorites (Dis­cover) (light blue arrow): These are seg­ments that were cre­ated in Dis­cover. In Site­Cat­a­lyst these seg­ments are read only. These would need to be edited in Dis­cover. As you cre­ate addi­tional seg­ments and fold­ers for seg­ments in Dis­cover they will appear in a sim­i­lar fashion.

Pre-Configured (pur­ple arrow): These are stan­dard Site­Cat­a­lyst seg­ments that are pro­vided by default.

  • Sin­gle Page Vis­its: includes only vis­its to your site that had a sin­gle page view dur­ing the visit.
  • Vis­its from Mobile Devices: includes all vis­its done by a mobile device. This is accord­ing to mobile devices iden­ti­fied by their user agent which is col­lected when a device is used to view a web­page. In the case of data col­lected from apps, a user agent may not be pro­vided. In such cases you shouldn’t use this seg­ment (you likely wouldn’t need to anyway).
  • Vis­its from Nat­ural Search: includes vis­its that came to the site from Nat­ural Search as detected by the Traf­fic Sources reports. This means that the visit is only attrib­uted to Nat­ural Search for the visit where they actu­ally clicked through. If you did some­thing sim­i­lar with a cus­tom vari­able that had a longer expi­ra­tion then you may include sub­se­quent vis­its as well.
  • Vis­its from Paid Search: includes vis­its that came to the site from Paid Search as detected by the Traf­fic Sources reports.
  • Vis­its with Vis­i­tor ID Cookie: includes only vis­its where we are able to set a vis­i­tor ID cookie. Before v15, Site­Cat­a­lyst would only count vis­its for vis­i­tors that accepted a vis­i­tor ID cookie. V15 will now also count a visit for vis­i­tors that do not accept a vis­i­tor ID cookie. You can use this seg­ment to get a pre-v15 view so that you can accu­rately com­pare to his­tor­i­cal numbers.

Using Seg­men­ta­tion: Cam­paign Pathing
An easy way that you can start seg­ment­ing now with v15 is with cam­paign pathing. We fre­quently receive requests for this type of analy­sis where a mar­keter wants to know where vis­i­tors are going after they click through a cam­paign. We have cre­ated solu­tions in the past that work for this. Typ­i­cally it involves con­cate­nat­ing the track­ing code with the page name on the land­ing page and then enabling pathing to see what pages fol­low the track­ing code/landing page value. Now you can do this eas­ily by using v15 segmentation.

As an exam­ple, I have a Face­book cam­paign called “soc:101” that sends peo­ple to the home page. Being that the home page receives traf­fic from all sorts of sources I will want to seg­ment my pathing reports to insure that I am view­ing just the behav­ior of the cam­paign I am inter­ested in. To cre­ate this type of report I start by run­ning a Next Page Flow or a Next Page report. Under a stan­dard menu this is found under Paths and then Pages:

Once this report has gen­er­ated you will see a flow that rep­re­sents the pathing of all vis­its from the home page to other pages:

The report will auto­mat­i­cally load with your most pop­u­lar page as the start­ing page. If you need to look at a dif­fer­ent page, select the link next to “Selected Page” in the report set­tings at the top of the page. You can then search and select your desired page:

Now you can turn to your new seg­ment drop­down and select Add Seg­ment. Cre­ate a seg­ment that looks for vis­its that enter on the home page and have a cam­paign of “soc:101”. Do this by drag­ging a visit con­tainer over to the Include can­vas and then drag a page view con­tainer over and place it inside the visit con­tainer. Click on the Page View link in the con­tainer to add the cri­te­ria where Page equals Home Page, Track­ing Code equals “soc:101”, and Total Cam­paign Click-throughs is greater than zero. Notice that while it is called the Cam­paign report in the main Site­Cat­a­lyst menu it is some­times referred to as Track­ing Code in the seg­ment builder. You should end up with a seg­ment that looks like this:

By cre­at­ing the seg­ment this way you are insur­ing that this is a seg­ment for vis­its where a click­through of the right cam­paign that landed on the Home Page all hap­pened at once. If you did not use the “Total Cam­paign Click-throughs is greater than zero” and if your track­ing code was set to expire after 30 days, then you may bring in sub­se­quent vis­its that were not a direct click­through from the cam­paign. This approach also helps to con­trol those funky edge cases such as vis­i­tors that inter­act with mul­ti­ple cam­paigns and mul­ti­ple land­ing pages dur­ing the visits.

With this seg­ment in place you can now see that I have a Next Page Flow report (below) that has been reduced down to reflect what has hap­pened for my spe­cific cam­paign. It is inter­est­ing to com­pare this seg­mented report to the un-segmented report. Notice that Exited Site is not in the top three next paths. “Chil­dren & Toys” remains the top next page but the sec­ond page is “Mens”. This indi­cates that the users of this cam­paign are more inter­ested in men’s items than the typ­i­cal home page vis­i­tor. If the copy of our ad was gender-neutral then this may indi­cate that there are more men inter­act­ing with the site via Face­book. If I had some sort of con­tent on my home page (the land­ing page for this cam­paign) that was tar­geted towards Face­book refer­rals then I may won­der why my pro­mo­tional page was not a pop­u­lar next page. With this infor­ma­tion I could then adjust the con­tent to pro­duce bet­ter results.

Watch Your Report­ing Dates when Seg­ment­ing:
This great new capa­bil­ity applies to data processed with the v15 plat­form. Best prac­tice is to only use seg­men­ta­tion from the time you make the switch and mov­ing for­ward (keep in mind you can still use Data Ware­house his­tor­i­cally). Below is an exam­ple of what you would see if you span the date where you switched plat­forms. Notice that you receive an alert at the top of the report and you can see that only data from my switch date for­ward has been seg­mented. Here is my report before I applied my segment:

And here it is after I applied my segment:

All of the num­bers are lower because I applied a seg­ment but the data before the switch-over date is com­pletely excluded. The date of the change is very notice­able in this report because of the flat line before the switch date. If you are apply­ing a seg­ment to a ranked report then the change won’t be as notice­able with­out the trend. For­tu­nately, you have the alert at the top of the report to warn you of the date range you are using. If you see this alert while you are seg­ment­ing, adjust your date range to start after the switch date.

We will cre­ate addi­tional posts that address seg­men­ta­tion and v15 func­tion­al­ity. Please use the com­ment sec­tion below or shoot me a tweet (@willeitner) with your questions.

9 comments
Schwaneberg
Schwaneberg

If i want to use v15, which tracking code version do i need? Can i use v15 with SiteCatalyst code version: H.20.3. or do i need a higher version (which one)?

Arif
Arif

Hi, After reading SC 15 review, can you confirm that we could measure time spent on site/page on a SINGLE page. For example: user go to news site that has Omniture tracking both page tracking and user interaction tracking. User reads article for about 2 minutes and click close button within the news page which will trigger custom tracking. So in summary, it has : 1 normal page tracking 2 custom link tracking Will Site Catalyst 15 able to measure the time spent on page given above case? My understanding SC 14 will not able to calculate time spent for single page visit. Thanks, Arif

Tim
Tim

Hi, Just a quick question regarding the 'Visits from Mobile Devices' segment - is it possible to replicate this segment in the Data Warehouse? I have tried using 'Mobile device name is greater than or equal to !' but that doesn't work. Thanks, Tim.

kim watkins
kim watkins

Is there a way to share segments with other users?

Tim
Tim

This looks like an awesome feature - can't wait to upgrade to get involved! One question I haven't been able to find the answer to - does the live segmentation use data sampling at all? Or is it all 100% accurate? Thanks, Tim.

Gunjan
Gunjan

Is Sitecatalyst 15 rolled out to every user?

Kevin Willeitner
Kevin Willeitner

You can share segments by creating a report suite-level segment. When you create one of these segments it will be available to all users of the report suite. To do this go to Admin>Admin Console>Report Suite. Select the report suite that you want to build the segment for and then select Edit Settings>Individual Report Suite Settings>Manage Report Suite Segments. Here you can then create a report suite-level segment.

Kevin Willeitner
Kevin Willeitner

The segmentation does not sample but includes the entire data set.

Kevin Willeitner
Kevin Willeitner

When you upgrade as a company v15 will be available to all users. See this post for upgrade information.