Uni­credit is a com­pany that con­tin­ues to increase its invest­ment in online mar­ket­ing as they have con­tin­ued to see results. In the past three years, Uni­Credit has quadru­pled its invest­ment in online mar­ket­ing, because of the con­tin­ued ROI its online strate­gies produce.

We invest sig­nif­i­cantly and strate­gi­cally in our web­sites and other online chan­nels,” says Jonathan Elliott, head of web ana­lyt­ics at Uni­Credit. “The Adobe Online Mar­ket­ing Suite helps us make the right online mar­ket­ing invest­ments, bet­ter under­stand our cus­tomers, deliver a con­sis­tent brand across our sites, and drive greater conversion.”

The Online Mar­ket­ing Suite helped Uni­Credit grow acqui­si­tions online by 60% year after year. The com­pany has also expe­ri­enced a 20% increase in leads by enhanc­ing the online bank­ing site’s exit page, and gen­er­ated 20% in addi­tional leads by opti­miz­ing the lay­out of the land­ing page. With the Adobe solu­tions, Uni­Credit increased pay-per-click leads by 70% and affil­i­a­tion leads by 110%.

No other com­peti­tor in Italy has the same level of vis­i­bil­ity and con­trol over its online chan­nels, par­tic­u­larly when it comes to lead gen­er­a­tion,” says Elliott.

For addi­tional infor­ma­tion about how Uni­Credit uses the Adobe Online Mar­ket­ing Suite to see busi­ness results, check out their pub­lished suc­cess story. What strate­gies has your com­pany employed to increase leads and acquisitions?