E-mail Marketing Yields Significant Returns to DEMCO
DEMCO, a top library supplier, uses the Adobe Online Marketing Suite, integrated with Silverpop, to target customers that leave items in carts and encourage them to complete their purchases.
“Especially with the changing role of libraries, our goal is to save librarians time and money in obtaining the everyday supplies they need,” says Lisa Moling, eMarketing planner for DEMCO. “A significant portion of our sales come through our e-commerce website, and our online customers respond well to e-mail marketing and promotional items such as discount coupons.”
With the Adobe Online Marketing Suite and Silverpop, DEMCO has seen some incredible results. The company has achieved a 22% conversion rate after the first email follow up and 400% higher conversion rates from cart abandonment emails than through other online marketing tactics.
“The revenue we are garnering from sophisticated, behavior driven e-mail remarketing more than pays for the cost of the Adobe Online Marketing Suite and Silverpop combined,” Moling says. “The integrated solution met all of our expectations and helped us achieve exactly what we set out to do.”
For additional information about how DEMCO uses the Adobe Online Marketing Suite to see business results, check out their published success story. Is your company leveraging e-mail remarketing as a way to reach customers and prospective customers?