When we decided to boldly rein­vent our ana­lyt­ics offer­ings to become a sin­gle solu­tion within Adobe Mar­ket­ing Cloud, I knew we were about to make waves in the enter­prise Web ana­lyt­ics field. The lat­est For­rester Research report con­firms my bias, declar­ing, “Adobe has set high expec­ta­tions with its vision of mak­ing sophis­ti­cated ana­lyt­ics avail­able and valu­able to all marketers.”

Adobe Ana­lyt­ics leads the pack in the newly released For­rester Wave: Web Ana­lyt­ics Q2, 2014 report. Com­pared with the other ven­dors, we earned the high­est posi­tion with our cur­rent offer­ing, strat­egy, and mar­ket pres­ence. We landed the high­est pos­si­ble scores in 66 out of 75 cri­te­ria, from Cus­tomer Sat­is­fac­tion and Prod­uct Strat­egy, to Ana­lyt­ics, Social, and Mobile capabilities.

Over the next sev­eral weeks, more than a dozen of my team mem­bers will be blog­ging on var­i­ous aspects of Adobe Ana­lyt­ics to high­light our per­for­mance in the For­rester Wave: Web Ana­lyt­ics Q2, 2014 report as well as dig­ging into crit­i­cal fea­tures that help our 140,000 plus users under­stand some of our awe­some new fea­tures and work­flows. Fol­low the Adobe Dig­i­tal Mar­ket­ing Blog for a close look at the cri­te­ria that sets us apart, and learn why the world’s best-known brands and lead­ing mar­keters rely on Adobe Ana­lyt­ics, the core of Adobe Mar­ket­ing Cloud, to drive their dig­i­tal marketing.

Bet­ter, Sim­pler, Smarter, Stronger: The Adobe Ana­lyt­ics Exec­u­tive Vision

I’m proud that Adobe Ana­lyt­ics is not only the data and ana­lyt­ics back­bone of Adobe Mar­ket­ing Cloud, but also the back­bone of many dig­i­tally empow­ered orga­ni­za­tions around the world. The For­rester Wave is an inde­pen­dent report that set out to dis­tin­guish ven­dors that sup­port dig­i­tal ana­lyt­ics needs within the enter­prise. Our one-two com­bi­na­tion of strong offer­ings and strong strat­egy set us fur­thest up and to right in the leader’s sec­tion of the report.

Adobe’s Exec­u­tive Vision drew spe­cial notice. Researchers eval­u­ated the strength and clar­ity of our vision of the mar­ket and cor­po­rate strat­egy. Our vision is unique to the ana­lyt­ics mar­ket in that we are look­ing beyond dig­i­tal mar­ket­ing needs to the next evo­lu­tion, allow­ing our offer­ings to be shaped by the com­plex needs of mar­keters within a broader dig­i­tal ecosystem.

Adobe Ana­lyt­ics is vital to Starwood’s busi­ness, as we focus on bet­ter under­stand­ing who our cus­tomers are and how they pre­fer to inter­act with us. With so many chan­nels and lan­guages, we’re look­ing at dozens of sites simul­ta­ne­ously. Adobe Ana­lyt­ics helps our team to bet­ter mar­ket our 1,200 prop­er­ties in 100 dif­fer­ent coun­tries across mul­ti­ple chan­nels,” said Jen Yacenda, Asso­ciate Direc­tor of Dig­i­tal Ana­lyt­ics, Star­wood Hotels.

My team is com­mit­ted to push­ing inno­va­tions that will con­tinue to drive strong inte­gra­tions across the Adobe Mar­ket­ing Cloud  as we con­tinue striv­ing for greater sim­plic­ity, acces­si­bil­ity and time to insight. Our invest­ments are always aimed at bet­ter data, sim­pler expe­ri­ence, smarter analy­sis, and stronger inte­gra­tions. Ana­lyt­ics ini­tia­tives on the hori­zon will meet evolv­ing demands in four key areas: pre­dic­tive, real time, mobile, and integration.

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