When I started man­ning the @OmnitureCare account on Twit­ter and answer­ing tech­ni­cal and best prac­tices ques­tions back in late 2008, an occa­sional (extremely flat­ter­ing) request was for me and Adam Greco (@adamgreco) to team up and write “the book” on our ana­lyt­ics prod­ucts. Not only did that (sort of) hap­pen when Adam wrote a great book on Site­Cat­a­lyst last year, but there are actu­ally now sev­eral books deal­ing with the prac­tice of ana­lyt­ics and the use of Adobe Ana­lyt­ics tools avail­able from Adobe Press in your favorite online book­store today. What­ever you’re look­ing to mas­ter, we’ve got you cov­ered with the writ­ten word.

Most recently, the great and tal­ented Vidya Subramanian, Senior Ana­lyt­ics Insights Man­ager at Intuit, wrote the first-ever analytics-focused entry in the pop­u­lar Adobe “Class­room in a Book” series: Adobe Ana­lyt­ics with Site­Cat­a­lyst. This book is exactly what it sounds like: 10 lessons that take you through Site­Cat­a­lyst top to bot­tom. If you or some­one you know is new to Adobe Ana­lyt­ics and look­ing for a great way to learn on the fly, this is the book for you. With neatly orga­nized lessons, you will be seg­ment­ing and sub­re­lat­ing like a pro in no time. I would highly rec­om­mend this book pri­mar­ily for begin­ners who are new to Adobe Analytics.

Going back about a year, as men­tioned above, Adam Greco took everyone’s sug­ges­tion and wrote The Adobe Site­Cat­a­lyst Hand­book: An Insider’s Guide. I was priv­i­leged to help edit this book, and I have to admit: I learned more than a few things from Adam, whose depth of knowl­edge around Adobe Analytics–and whose love of teach­ing it–is read­ily evi­dent in these pages. This book is good for begin­ners, although rather than a direct “how-to” like the Class­room in a Book, Adam weaves in var­i­ous new solu­tions and ways to doing more advanced analy­sis that will have even more sea­soned vet­er­ans ready to con­quer their worlds.

And if ana­lyt­ics gov­er­nance and cul­ture is more your fla­vor, about two years ago my col­league Brent Dykes pub­lished the fan­tas­tic Web Ana­lyt­ics Action Hero: Using Analy­sis to Gain Insight and Opti­mize Your Busi­ness. Brent likens the ana­lyst to an action hero (think James Bond) who must get from Setu­p­land to Action­land (where busi­ness value exists) while over­com­ing foes such as Analy­sis Paral­y­sis and Sus­pect Data. This illus­tra­tion works by show­ing the ana­lyst how he/she really can (and should!) be an action hero through­out the orga­ni­za­tion and also explain­ing how to get the orga­ni­za­tion where it needs to be in its use of analytics.

It’s really excit­ing for me to be even a tiny part of this explo­sion of infor­ma­tion about Adobe Ana­lyt­ics. I know it’s not the hol­i­day sea­son yet, but now would nev­er­the­less be a great time to pick up one or mul­ti­ple of these books for your friends and col­leagues in ana­lyt­ics. They’ve become an invalu­able part of my desk­top library and I’m con­fi­dent they will for you, too!

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