When I started manning the @OmnitureCare account on Twitter and answering technical and best practices questions back in late 2008, an occasional (extremely flattering) request was for me and Adam Greco (@adamgreco) to team up and write “the book” on our analytics products. Not only did that (sort of) happen when Adam wrote a great book on SiteCatalyst last year, but there are actually now several books dealing with the practice of analytics and the use of Adobe Analytics tools available from Adobe Press in your favorite online bookstore today. Whatever you’re looking to master, we’ve got you covered with the written word.
Most recently, the great and talented Vidya Subramanian, Senior Analytics Insights Manager at Intuit, wrote the first-ever analytics-focused entry in the popular Adobe “Classroom in a Book” series: Adobe Analytics with SiteCatalyst. This book is exactly what it sounds like: 10 lessons that take you through SiteCatalyst top to bottom. If you or someone you know is new to Adobe Analytics and looking for a great way to learn on the fly, this is the book for you. With neatly organized lessons, you will be segmenting and subrelating like a pro in no time. I would highly recommend this book primarily for beginners who are new to Adobe Analytics.
Going back about a year, as mentioned above, Adam Greco took everyone’s suggestion and wrote The Adobe SiteCatalyst Handbook: An Insider’s Guide. I was privileged to help edit this book, and I have to admit: I learned more than a few things from Adam, whose depth of knowledge around Adobe Analytics–and whose love of teaching it–is readily evident in these pages. This book is good for beginners, although rather than a direct “how-to” like the Classroom in a Book, Adam weaves in various new solutions and ways to doing more advanced analysis that will have even more seasoned veterans ready to conquer their worlds.
And if analytics governance and culture is more your flavor, about two years ago my colleague Brent Dykes published the fantastic Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business. Brent likens the analyst to an action hero (think James Bond) who must get from Setupland to Actionland (where business value exists) while overcoming foes such as Analysis Paralysis and Suspect Data. This illustration works by showing the analyst how he/she really can (and should!) be an action hero throughout the organization and also explaining how to get the organization where it needs to be in its use of analytics.
It’s really exciting for me to be even a tiny part of this explosion of information about Adobe Analytics. I know it’s not the holiday season yet, but now would nevertheless be a great time to pick up one or multiple of these books for your friends and colleagues in analytics. They’ve become an invaluable part of my desktop library and I’m confident they will for you, too!