The Adobe Ana­lyt­ics busi­ness has had a great start in 2014, receiv­ing a num­ber of sig­nif­i­cant acco­lades, includ­ing the SIIA CODiE Award for Best Con­tent Ana­lyt­ics Solu­tion and the Dig­i­tal Ana­lyt­ics Asso­ci­a­tion Award for Most Influ­en­tial Ven­dor. And just this week we were rec­og­nized as a Web ana­lyt­ics leader in The For­rester Wave: Web Ana­lyt­ics Q2, 2014 report. We were hon­ored to receive the high­est scores in the For­rester Wave in cur­rent offer­ing, strat­egy, mar­ket pres­ence, and exec­u­tive vision, with top scores in 66 out of 75 criteria.

These awards are evi­dence of Adobe’s com­mit­ment to solv­ing our cus­tomers’ prob­lems with scal­able enter­prise solu­tions for their ana­lyt­ics infra­struc­ture as they tackle Big Data to drive mar­ket­ing efforts.

Our cus­tomers are in vary­ing stages of ana­lyt­ics matu­rity, and each one is on a jour­ney of tran­si­tion­ing to dig­i­tal. We make it a point to lis­ten care­fully to each cus­tomer to under­stand their pain points and needs so we can build bet­ter, smarter work­flows into Adobe Ana­lyt­ics. We have been respond­ing to our cus­tomers and more than 140,000 users’ needs by build­ing out capa­bil­i­ties that will help mar­keters and ana­lysts put data and algo­rithms to work for their mar­ket­ing endeav­ors. We have auto­mated processes and used advanced math to help reduce the depen­dence on quants, yet still deliver the crit­i­cal insights required to be truly data-driven across mar­ket­ing channels.

This week, Adobe announced the release of mul­ti­ple pow­er­ful ana­lyt­ics capa­bil­i­ties, extend­ing our lead in enter­prise ana­lyt­ics. This new release of Adobe Ana­lyt­ics adds some robust ana­lyt­ics fea­tures, includ­ing live stream data feeds, pre­dic­tive mar­ket­ing deci­sion trees, new mobile app ana­lyt­ics, and Apple iBea­con support.

CSC con­cluded that Adobe Ana­lyt­ics is the company’s “ideal choice.” Christo­pher Marin, direc­tor of CSC’s dig­i­tal mar­ket­ing plat­form, says, “What’s excit­ing about Adobe Ana­lyt­ics is that the solu­tion is con­stantly being improved with new inno­va­tions that rede­fine what it means to do analy­sis in this space.” Five of the core fea­tures we’ve just released respond to (and exceed) our cus­tomers’ expec­ta­tions, enabling flex­i­ble and mean­ing­ful data-driven marketing.

5 More Rea­sons Why Adobe Ana­lyt­ics Is the “Ideal Choice”

1. Live Stream (Real-Time Event Fire­hose)

The new live stream capa­bil­i­ties in Adobe Ana­lyt­ics pro­vide sub-second views of incom­ing cus­tomer event data. Mar­keters have the abil­ity to cus­tomize pow­er­ful live visu­al­iza­tions of real-time data for instant insights. For exam­ple, we’ve seen cus­tomers gen­er­ate visu­al­iza­tions (sim­i­lar to these five dash­boards from Adobe​.com) where the store prod­uct and pur­chase amount scrolled on a screen as they occurred in real life. We’ve also seen cus­tomer visu­al­iza­tions of pins drop­ping on a map each time a pur­chase occurs in any given region across the globe. With this new real-time enhance­ment, mar­keters and ana­lysts can quickly under­stand microtrends to make rapid cam­paign improvements.

The data from your dig­i­tal prop­er­ties and cam­paigns appears in your live stream within sec­onds and pro­vides a pow­er­ful tool for in-session retar­get­ing, real-time mon­i­tor­ing, and impor­tant alerts. This is only the begin­ning of what will become pos­si­ble with this new exten­sion of our real-time ana­lyt­ics capabilities.

2. Pre­dic­tive Mar­ket­ing Deci­sion Trees

This new visu­al­iza­tion tool expresses your audience’s char­ac­ter­is­tics and touch­points in a tree-like graph that points to poten­tial inter­ac­tions and out­comes. Deci­sion trees can help you antic­i­pate the most likely deci­sions a cus­tomer will make and step in at crit­i­cal moments to influ­ence behav­iors and con­ver­sion. Deci­sion trees will enable mar­keters to cre­ate intel­li­gent rules for web­site tar­get­ing and email offers and to assist call cen­ter agents to per­son­al­ize cus­tomer con­ver­sa­tions as they are happening.

3. Sophis­ti­cated Segmentation

Brands don’t need to rely on ded­i­cated data sci­en­tists when seg­men­ta­tion is this cus­tomiz­able and acces­si­ble. Dig­i­tal mar­keters and ana­lysts can bet­ter under­stand their busi­nesses, dis­cover new audi­ences, and ana­lyze cus­tomer behav­ior by lever­ag­ing Big Data within Adobe Ana­lyt­ics. Every­one in your orga­ni­za­tion can access the seg­ments most rel­e­vant to their needs because seg­ments are share­able across Adobe Mar­ket­ing Cloud to be lever­aged in var­i­ous cam­paigns and tar­get­ing oppor­tu­ni­ties. We have taken a highly sophis­ti­cated and pow­er­ful capa­bil­ity and made it acces­si­ble for any mar­keter or ana­lyst to lever­age in pur­suit of their mar­ket­ing KPIs.

Our new seg­ment builder enables high-value audi­ence remar­ket­ing, allow­ing mar­keters to send cus­tomized offers to high-value audi­ences as defined by pur­chase his­tory, repeat pur­chase like­li­hood, or other indi­ca­tors of value or loyalty.

4. Mobile App Analytics

The abil­ity to mea­sure mobile prop­er­ties is in high demand because brands are look­ing for deeper insights into how their apps are being used as well as how they are dri­ving engage­ment and con­ver­sion. As the indus­try leader in mobile app ana­lyt­ics, our lat­est enhance­ment deliv­ers greater insight to mobile mar­keters and ana­lysts, enabling them to eas­ily inte­grate pre-downloaded behav­ior with app usage data to under­stand how mobile app cam­paigns are affect­ing audi­ences. Mar­keters can also attribute cam­paigns to key mobile user behav­iors for deeper insights into the value of users across chan­nels, includ­ing social platforms.

Mobile app ana­lyt­ics enables mar­keters to move their cus­tomers from mobile web­sites to high-loyalty app expe­ri­ences and attribute app usage activ­ity to their campaigns.

5. Apple iBea­con Support

We’re mak­ing it eas­ier for mar­keters to see how mobile users are engag­ing with their brand in stores. Adobe Ana­lyt­ics now sup­ports Apple iBea­cons so mar­keters can cre­ate per­son­al­ized iBea­con cus­tomer expe­ri­ences, send­ing tar­geted con­tent and offers to mobile apps as users browse a store in real time. This fea­ture is also help­ful for under­stand­ing how mobile users nav­i­gate phys­i­cal spaces, track­ing on-the-ground move­ments in stores, trade show halls, or con­fer­ences. It’s going to be fun for all of us to see how this changes in-store marketing.

Take the Lead With Adobe Analytics

These are only a hand­ful of the pow­er­ful new enhance­ments that solid­ify Adobe Ana­lyt­ics as the back­bone of Adobe Mar­ket­ing Cloud and extend our lead in the enter­prise ana­lyt­ics field. There’s no ques­tion we’re the indus­try leader; the only ques­tion is whether or not your orga­ni­za­tion will lever­age the data to see real returns on your marketing.

I want to thank the count­less hours and efforts across our prod­uct man­age­ment and engi­neer­ing teams that have led to the many inno­va­tions we are releas­ing in our Spring 2014 Adobe Ana­lyt­ics launch. It is amaz­ing to see how our shared vision and goals can bring the col­lec­tive focus required to truly inno­vate and extend our lead in enter­prise analytics.

Ana­lyt­ics inno­va­tion is alive and well at Adobe.