Ana­lyt­ics as an indus­try is the back­bone of mar­ket­ing analy­sis that allows mar­keters to make crit­i­cal data-driven deci­sions. The ana­lyt­ics space con­tin­ues to grow and evolve as e-commerce con­tin­ues to explode. Last fall, Adobe Ana­lyt­ics released major inno­va­tions to sig­nif­i­cantly enhance mar­keters’ and data ana­lysts’ abil­i­ties to rapidly iden­tify and take action on crit­i­cal insights for their busi­ness. Pre­dic­tive anom­aly detec­tion, enhanced mobile app mea­sure­ment, real-time data visu­al­iza­tions and robust video met­rics, among other sig­nif­i­cant upgrades, fur­ther extend the value Adobe Ana­lyt­ics brings to the industry.

That’s why we’re hon­ored to see Adobe Ana­lyt­ics rec­og­nized by our peers as a lead­ing ana­lyt­ics solu­tion in the mar­ket. Adobe Ana­lyt­ics was named “Best Con­tent Ana­lyt­ics Solu­tion” at the 2014 SIIA Con­tent CODiE Awards, which are the only remain­ing peer-recognized pro­gram rep­re­sent­ing the industry’s best prod­ucts, tech­nolo­gies, and ser­vices in more than 80 con­tent, edu­ca­tion and soft­ware cat­e­gories. We are excited and grate­ful to add this award to our list of indus­try accom­plish­ments and acco­lades for Adobe Analytics.

Con­grat­u­la­tions to our stel­lar team and to all of our fel­low Con­tent CODiE Award final­ists and win­ners. Also, a spe­cial shout-out to our Adobe Expe­ri­ence Man­ager team who won the award for “Best Web Con­tent Man­age­ment Plat­form” and to our Adobe Prime­time team for win­ning “Best Video Plat­form for Media and Publishers.”

Look for more excit­ing inno­va­tions from Adobe Ana­lyt­ics in 2014.

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