For a pub­lisher of niche mag­a­zines and web­sites like F+W Media, keep­ing repeat cus­tomers com­ing back is an essen­tial part of stay­ing on top. F+W Media looked to Adobe Dig­i­tal Mar­ket­ing Suite solu­tions for help with its grow­ing e-commerce busi­ness. Together with the Exact­Tar­get Inter­ac­tive Mar­ket­ing Hub, F+W Media increased traf­fic from its email cam­paigns for returns of more than 300%.

By inte­grat­ing Adobe Dig­i­tal Mar­ket­ing Suite solu­tions with Exact­Tar­get, we can seg­ment and tar­get repeat cus­tomers and effec­tively reach out to them with dynamic, per­son­al­ized email cam­paigns that deliver results bet­ter than we could have imag­ined,” says Brian Close, email man­ager at F+W Media.

F+W Media used web ana­lyt­ics from Adobe Dig­i­tal Mar­ket­ing Suite to make email cam­paigns more rel­e­vant to repeat cus­tomers and tar­get vis­i­tors who had aban­doned items in the shop­ping carts. The results? Timely emails sent to engaged audi­ences con­tain­ing per­son­al­ized infor­ma­tion about recently viewed mer­chan­dise or items aban­doned in shop­ping carts.

Accord­ing to Close, the more per­son­al­ized, rel­e­vant email cam­paigns have resulted in a 350% increase in rev­enue per email year over year. In addi­tion, the aban­doned shop­ping cart email cam­paign achieved a 50% to 60% click-through rate. Enhanced web ana­lyt­ics pro­vided by Adobe Dig­i­tal Mar­ket­ing Suite solu­tions also high­light the actions taken after an email is opened, pro­vid­ing infor­ma­tion that can be used to refine fur­ther remar­ket­ing campaigns.

To learn more about the ben­e­fits F+W Media is see­ing using Adobe Dig­i­tal Mar­ket­ing Suite and Exact­Tar­get solu­tions, check out the full story (http://​bit​.ly/​L​H​f​zU1).

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