When the one of the largest banks in Turkey wanted to drive more busi­ness through its diverse online chan­nels, it chose the Adobe Mar­ket­ing Cloud to get the job done.

With assets of more than $95 bil­lion (USD), Garanti Bank serves more than 11 mil­lion cor­po­rate, pri­vate, com­mer­cial, retail, and invest­ment cus­tomers. Besides the bank’s pub­lic web­site, which processes half a mil­lion trans­ac­tions each day, the bank actively engages cus­tomers via mobile bank­ing prod­ucts, email and mar­ket­ing out­reach, and online advertising.

Adobe Mar­ket­ing Cloud enables Garanti Bank to mon­i­tor cus­tomer expe­ri­ences from start to fin­ish. For instance, the bank mon­i­tors online loan appli­ca­tions accord­ing to encrypted cus­tomer ID num­bers. Garanti Bank then uses the infor­ma­tion to recon­nect with cus­tomers who dropped out of the process. By using Adobe Mar­ket­ing Cloud to guide remar­ket­ing oppor­tu­ni­ties, Garanti Bank has increased mobile con­ver­sion by 7%, social con­ver­sion by 50%, and grown social audi­ences by 5%. Since adopt­ing Adobe Mar­ket­ing Cloud, Garanti Bank has also cut ad spend­ing by one-third, tripled ad con­ver­sion, and increased over­all cus­tomer con­ver­sion by 10%.

As Garanti Bank’s Inter­ac­tive and Com­mu­ni­ca­tions Design Man­ager Evrim Ersoy put it, “Now man­agers can get the deeper, more gran­u­lar insights nec­es­sary to make more mean­ing­ful busi­ness deci­sions with greater oppor­tu­nity for pos­i­tive outcomes.”

Get the full story about Garanti Bank’s suc­cess with Adobe Mar­ket­ing Cloud here.

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