Recently, Adobe pub­lished two suc­cess sto­ries about two dif­fer­ent retail com­pa­nies that are achiev­ing busi­ness results with the Adobe Online Mar­ket­ing Suite–Bakers Shoes and Amer­i­can Eagle.

His­tor­i­cally, Bak­ers Shoes, a lead­ing retailer of the lat­est trends in footwear and acces­sories, brick-and-mortar stores have long been the major force behind its sales and con­tinue to be the cor­ner­stone of the busi­ness’ suc­cess. In recent years, how­ever, the company’s con­sumers’ atten­tion has turned toward the online retail chan­nel, and Bak­ers man­agers sought an ana­lyt­ics plat­form to help opti­mize its web strate­gies, deliver extra­or­di­nary online and in-store expe­ri­ences, and exceed cus­tomer expec­ta­tions. The com­pany adopted the Online Mar­ket­ing Suite to bet­ter under­stand cus­tomer pref­er­ences and lever­age these insights to cre­ate a sus­tain­able, growth-oriented online mar­ket­place that com­ple­ments its brand. With the Adobe solu­tions, Bak­ers Shoes has improved rev­enue per visit by 7%, increased aver­age order value by 40% for cus­tomers who select rec­om­mended prod­ucts and increased click-through rates by 60% with opti­mized recommendations.

“Look­ing at the results deliv­ered ver­sus how much it cost us, the Adobe Online Mar­ket­ing Suite was a win from the start,” said Scott Cohn, direc­tor of mer­chan­dis­ing and e-commerce, Bak­ers Shoes. “We’re able to present rea­son­able, valid, and rel­e­vant rec­om­men­da­tions auto­mat­i­cally, sav­ing us count­less hours of man­ual data entry and pro­vid­ing our cus­tomers with a ter­rific experience.”

For more infor­ma­tion about how Bak­ers Shoes lever­ages Adobe solu­tions to achieve busi­ness results, please down­load their full suc­cess story.

The Adobe Online Mar­ket­ing Suite has trans­formed Amer­i­can Eagle’s, a trend­set­ting cloth­ing designer and retailer, mar­ket­ing efforts. Amer­i­can Eagle now has the abil­ity to obtain a com­pre­hen­sive view of the cus­tomer, sim­plify inter­ac­tive multi-brand mar­ket­ing, inte­grate with part­ner mar­ket­ing activ­i­ties, and deliver inno­v­a­tive online expe­ri­ences. With the Online Mar­ket­ing Suite, the Amer­i­can Eagle team tar­geted vis­i­tors who clicked from an exclu­sive e-mail offer and rein­forced that same offer dur­ing check­out within the cart ban­ner, con­tribut­ing to a 20% lift in order con­ver­sion. The com­pany has also improved pro­gram exe­cu­tion and reduced mar­ket­ing costs.

“Adobe has been inte­gral in help­ing us trans­late our cre­ative ideas and inno­va­tion into suc­cess on our online prop­er­ties,” said Brian Franks, vice pres­i­dent of cre­ative and mar­ket­ing for the company’s pop­u­lar 77kids brand. “With each new iter­a­tion of Adobe solu­tions, includ­ing the Adobe Online Mar­ket­ing Suite, every­thing works bet­ter together, inte­grates more smoothly, and becomes more pow­er­ful so that we can take full advan­tage of mar­ket­ing in a mul­ti­chan­nel world.”

For addi­tional detail about how Amer­i­can Eagle achieved suc­cess with the Online Mar­ket­ing Suite, down­load their full suc­cess story. Addi­tion­ally, keep up with our com­mu­nity by fol­low­ing our Face­book page.

1 comments
Package
Package

Thanks for excellent posting for Retail Vertical, which I have searched from a long period of time. I have gone through success link, which give me a lot of plus point to me "With the Adobe solutions, Bakers Shoes has improved revenue per visit by 7% increase" so its good for me.