The highest YoY growth in December is still expected on Free Shipping Day (+12% online sales)

Green Monday 2012 turned out to be the nearly the largest online sales day in December (monday the 3rd was also big), but, as expected, year over year growth for this shopping day was relatively weak. The typical retailer sold 5% more on Green Monday this year compared to 2011.

Part of the relatively weak sales on Green Monday this year can be attributed to the drawn out 2012 shopping season. With 29 days between Cyber Monday and Christmas in 2012 this is the longest holiday shopping season we’ve seen in 4 years and there are 5 more online shopping days this year than we will see in 2013.

Green Monday did turn out to be a better day for the typical (median) Online-Only retailer with 7.6% YoY sales growth. Brick-and-Click retailers saw 5.2% YoY online sales growth. Green Monday was the first promotional shopping day of 2012 when Online-Only retailers outshined their Brick-and-Click counterparts.

Online Sales Growth YoY

Green Monday

Cyber Monday

Black Friday

Thanksgiving

Brick-and-Click

5.2%

34.8%

36.1%

30.4%

Online-Only

7.6%

2.2%

4.3%

-0.5%

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