The high­est YoY growth in Decem­ber is still expected on Free Ship­ping Day (+12% online sales)

Green Mon­day 2012 turned out to be the nearly the largest online sales day in Decem­ber (mon­day the 3rd was also big), but, as expected, year over year growth for this shop­ping day was rel­a­tively weak. The typ­i­cal retailer sold 5% more on Green Mon­day this year com­pared to 2011.

Part of the rel­a­tively weak sales on Green Mon­day this year can be attrib­uted to the drawn out 2012 shop­ping sea­son. With 29 days between Cyber Mon­day and Christ­mas in 2012 this is the longest hol­i­day shop­ping sea­son we’ve seen in 4 years and there are 5 more online shop­ping days this year than we will see in 2013.

Green Mon­day did turn out to be a bet­ter day for the typ­i­cal (median) Online-Only retailer with 7.6% YoY sales growth. Brick-and-Click retail­ers saw 5.2% YoY online sales growth. Green Mon­day was the first pro­mo­tional shop­ping day of 2012 when Online-Only retail­ers out­shined their Brick-and-Click counterparts.

Online Sales Growth YoY

Green Mon­day

Cyber Mon­day

Black Fri­day

Thanks­giv­ing

Brick-and-Click

5.2%

34.8%

36.1%

30.4%

Online-Only

7.6%

2.2%

4.3%

–0.5%

t

0 comments