Cus­tomer care and per­sonal atten­tion are hall­marks of Star­wood Hotels and Resorts World­wide, Inc. To deliver the same level of ser­vice across its dig­i­tal chan­nels, the hotel and leisure com­pany has imple­mented Adobe Ana­lyt­ics and Adobe Tar­get in Adobe Mar­ket­ing Cloud. Starwood’s search engine team uses Adobe Ana­lyt­ics to learn more about how desk­top and mobile search opti­miza­tion affect conversion.

The ad hoc ana­lyt­ics capa­bil­ity within Adobe Ana­lyt­ics makes report­ing and track­ing of search chan­nels much more effi­cient,” says Jen Yacenda, asso­ciate direc­tor of dig­i­tal ana­lyt­ics at Star­wood Hotels and Resorts. “Real-time seg­men­ta­tion enables teams to get a detailed pic­ture of performance.”

Early suc­cess is also dri­ving adop­tion of ana­lyt­ics and report­ing tools through­out the orga­ni­za­tion. In the past year, ana­lyt­ics use has climbed 60 per­cent and report con­sump­tion is up 10%. 

Read the entire suc­cess story here.