Customer care and personal attention are hallmarks of Starwood Hotels and Resorts Worldwide, Inc. To deliver the same level of service across its digital channels, the hotel and leisure company has implemented Adobe Analytics and Adobe Target in Adobe Marketing Cloud. Starwood’s search engine team uses Adobe Analytics to learn more about how desktop and mobile search optimization affect conversion.
“The ad hoc analytics capability within Adobe Analytics makes reporting and tracking of search channels much more efficient,” says Jen Yacenda, associate director of digital analytics at Starwood Hotels and Resorts. “Real-time segmentation enables teams to get a detailed picture of performance.”
Early success is also driving adoption of analytics and reporting tools throughout the organization. In the past year, analytics use has climbed 60 percent and report consumption is up 10%.
Read the entire success story here.