An exam­ple of Adobe Discover’s redesigned user interface

A habit that I started to form a few years ago was to write down an impor­tant thought as I had it.  For those that know me well, they may argue that I don’t need to do this often.  While quite pos­si­bly true, the rea­son that I started this habit was because I noticed when I was in a sit­u­a­tion where I couldn’t explore a thought fully due to some con­straint or another  I would lose the sit­u­a­tional nuances and at worst, the thought entirely.

For those indi­vid­u­als that are brave enough to embrace a career as a dig­i­tal ana­lyst – tack­ling big data day after day, respond­ing to impa­tient stake­hold­ers, and gen­er­ally being expected to have an ammo box full of sil­ver bul­lets – you can prob­a­bly relate.  When you are neck-deep in analy­sis look­ing for gold nuggets, being able to explore your thoughts fully – at the speed of thought – can make all the dif­fer­ence between find­ing pyrite or even bet­ter, 50 Cent’s jew­elry collection.

For those of you look­ing to speed up your analy­sis, Adobe has some­thing new for you!  It’s been four years in the mak­ing and the time has come for the next release of Adobe Dis­cover — and let me just say it’s a doozy.  I’ll let some of my col­leagues tell you about the amaz­ing cross-visit pathing and par­tic­i­pa­tion fea­tures that enable you to get a clearer vis­i­tor pic­ture by break­ing down ses­sion silos.  I, on the other hand, will whet your data-crunching appetite by shar­ing some tid­bits on our new Table Builder feature.

With Table Builder inside of Dis­cover, you can really speed up time to insight by build­ing and ana­lyz­ing cus­tom data tables that include dimen­sions, met­rics and seg­ments in any con­fig­u­ra­tion on-the-fly.  Really!  You can drag and drop data seam­lessly into a table-like inter­face and explore, rearrange, and pivot through data as new thoughts and insights come to you.

No more small, iter­a­tive changes to a table as you march through an analy­sis work­flow.  No need to ini­ti­ate a new query on every change, which can add up to more time than you might want or expect to spend. Table Builder enables Dis­cover to move at the speed of your thought by allow­ing you to apply mul­ti­ple com­po­nents (dimen­sions, met­rics, and seg­ments) in your desired con­fig­u­ra­tion and THEN ini­ti­ate a sin­gle query. Table Builder also serves as an intel­li­gent “reset but­ton” to revert back to your orig­i­nal table set­tings.  Time saved = awesomeness!

We’ve worked long and hard on this release – and this fea­ture in par­tic­u­lar – and the feed­back from our beta pro­gram has been extra­or­di­nary.  Also, check out some intro­duc­tory videos on new Dis­cover fea­tures:  Part 1 – focuses on the Rev­enue (Vis­i­tor Par­tic­i­pa­tion)  and Part 2 – video on Fall Out report­ing features.

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