If you’re a retailer, the odds are you’re spending the next six weeks or so doing a lot of reporting so that your stakeholders—executives, merchandising teams, and marketing teams—can make quick decisions about how, when, and where to place various products, push various promotions, and optimize various campaigns. Many analytics teams tell us that they are nearly constantly on-call during parts of the holiday season to provide up-to-the-minute results to these and other groups in your organization. It’s a hectic but critical time of year, and data is the clear star of the show.
That’s why I’m so excited about our most recent update to the real-time report in Adobe Analytics: We’ve added the ability to use classifications as dimensions in the report. This means that instead of relying on product SKUs, which are usually hard (or impossible) to read and interpret, you can display any of your product metadata or groupings in the report.
So, what does this mean? If you’ve got a big screen hanging in your marketing department, you can now include product names, categories, etc. along with revenue, orders, units, or any other event-based metric when you display the Real-Time report. The groups who are demanding live product data from you over the next several weeks will have what they need streaming across their eyeballs. You can provide more relevant answers—and help your stakeholders ask more relevant questions—now that you are armed with valuable product conversion and traffic data in real-time.
Of course, you can use any classifications that you’ve got set up on the variables that are available to you in the Real-Time report, not just products. It just so happens that this recent addition makes the report a whole lot more useful for retailers just in time for the holiday season!
(One final note: Hopefully those of you who use a lot of classifications have noticed significant improvements in performance around the importing of metadata values over the past year or so. However, this new addition of classification to the real-time report doesn’t mean that classifications will be available immediately after importing. Depending on the volume of data you’re adding, it can still take a few hours for classifications to become available; classifications will not be shown in the real-time report until they have been processed.)