The Omni­ture Busi­ness Unit’s annual Sum­mit reg­u­larly brings together some of the smartest web ana­lyt­ics minds in the indus­try. This year the event orga­niz­ers thought it would be inter­est­ing to get some of the indus­tries’ most respected thought lead­ers into one ses­sion called Ana­lyt­ics All-Stars. If you haven’t heard about this ses­sion, here’s the abstract:

Ana­lyt­ics All-Stars: Learn from the Smartest Site­Cat­a­lyst Experts on Planet Earth

This must attend ses­sion gath­ers lead­ing experts from across the coun­try to present a power-packed review of advanced online ana­lytic tech­niques with SiteCatalyst.  These experts will reveal their tips, tricks, and power strate­gies for get­ting the most out of their online ana­lyt­ics. In this ses­sion, you will rub elbows with the experts who will share:

  • Power-user tips to raise your ana­lyt­ics game and opti­mize your busi­ness results
  • Real-world exam­ples that address burn­ing online ana­lytic questions
  • Inno­v­a­tive prac­tices and strate­gies to get your web­site to top per­for­mance levels

This ses­sion cov­ers Adobe Site­Cat­a­lyst, and is specif­i­cally designed for advanced web ana­lysts in all indus­tries seek­ing advanced user tech­niques.  This ses­sion will cover the advanced uses for Site­Cat­a­lyst, but will be lim­ited in review of tech­ni­cal imple­men­ta­tion issues.

Who are the Ana­lyt­ics All-Stars?

You may be won­der­ing who made the all-star team for this ses­sion. It was very dif­fi­cult to nar­row down a great field of peo­ple (we have many smart Site­Cat­a­lyst experts out there) to just five indi­vid­u­als for this Sum­mit ses­sion. Here are this year’s first-team all-stars:

Adam Greco
Adam Greco is a long­stand­ing mem­ber of the web ana­lyt­ics com­mu­nity who has con­sulted with hun­dreds of clients across every indus­try ver­ti­cal. Mr. Greco began his web ana­lyt­ics career man­ag­ing the web­site for the Chicago Mer­can­tile Exchange, became one of the founders of the Omni­ture Con­sult­ing group, and was most recently Senior Direc­tor of Web Ana­lyt­ics at Sales​force​.com.
Michele Hino­josa
Michele Hino­josa is a self-confessed ana­lyt­ics geek. She is cur­rently the Direc­tor of Dig­i­tal Ana­lyt­ics at Red Door Inter­ac­tive, and was pre­vi­ously the Man­ager of Web Ana­lyt­ics for Kel­ley Blue Book. When she is not read­ing, writ­ing and think­ing about ana­lyt­ics and engag­ing with the web ana­lyt­ics com­mu­nity via Twit­ter, she can be found teach­ing Les Mills group fit­ness classes in sunny San Diego.
Rudi Shumpert
Rudi Shumpert is a Prin­ci­pal Con­sul­tant with Key­stone Solu­tions, where he lever­ages his 15 years of web devel­op­ment expe­ri­ence, and over 11 years work­ing with ana­lyt­ics to build robust and exten­sive ana­lytic solu­tions for Key­stones clients. Rudi is also the co-founder, pro­ducer, and co-host of the pop­u­lar Beyond Web Ana­lyt­ics pod­cast. Prior to join­ing Key­stone, Rudi man­aged the ana­lyt­ics devel­op­ment for Ariba, help­ing to opti­mize their web site and track­ing solu­tions. In addi­tion he led the efforts in cre­at­ing cus­tom track­ing appli­ca­tions for mon­i­tor­ing social media and inte­grat­ing the data with their CRM systems.
Jason Thomp­son
Jason Thomp­son is an expe­ri­enced web ana­lyst and con­sul­tant at Numeric Ana­lyt­ics, where his main focus is on deliv­er­ing infor­ma­tion, insight, and rec­om­men­da­tions that are used to opti­mize online busi­nesses. Although in his cur­rent posi­tion he dri­ves ana­lytic & opti­miza­tion strat­egy, process and orga­ni­za­tion, his per­sonal pas­sions include a love for cook­ing, a tal­ent for play­ing bass gui­tar, and a unique inter­pre­ta­tion on life through the art of pho­tog­ra­phy. Before join­ing Numeric, Jason was Man­ager of Web Ana­lyt­ics for Spark Net­works, where he crafted a world-class ana­lyt­ics practice.
Brent Dykes
Brent Dykes has been focused on web ana­lyt­ics con­sult­ing for almost seven years, work­ing with sev­eral indus­try lead­ers such as Microsoft, Sony, EA, Com­cast, and Nike. In his time within the Omni­ture Busi­ness Unit at Adobe, he has led industry-specific con­sult­ing teams and cur­rently leads a team focused on inno­va­tion and con­sult­ing excel­lence. Brent has been involved in online mar­ket­ing for more than 10 years, includ­ing posi­tions at Blast Radius, Lands’ End, and Microsoft.

What we need from you

When we started plan­ning what top­ics to cover dur­ing this ses­sion, we real­ized it wasn’t about what we wanted to talk about. It was really about you, and what you want to get out of this excit­ing Sum­mit ses­sion. I know in the past I’ve gone to con­fer­ence break­outs with cer­tain expec­ta­tions about what would be cov­ered by the speak­ers — only to be dis­ap­pointed when they didn’t even come close to cov­er­ing what I thought they would. So here’s your chance to tell us what top­ics you’d like us to cover!

Please com­ment on this blog post and tell us how we can best use your 60 min­utes at this Sum­mit ses­sion. We’ll pri­or­i­tize the sug­ges­tions and share the spe­cific top­ics prior to the ses­sion. We look for­ward to hear­ing your ideas.

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