Since the very first day Adobe announced  the acqui­si­tion of Satel­lite TMS, we have been flooded with requests from cus­tomers, prospects, and part­ners ask­ing to begin using Dynamic Tag Man­age­ment. We think that momen­tum is only going to con­tinue to grow. Need­less to say, we are all excited about the strong inter­est and the progress that we have made in accel­er­at­ing the adop­tion of our tag man­age­ment solution.

Imple­men­ta­tion of mar­ket­ing ana­lyt­ics is not a vendor-specific prob­lem; it is an indus­try prob­lem. Long gone are the days when com­pa­nies need to spend sig­nif­i­cant time and resources focused on the tac­ti­cal side of ana­lyt­ics, rather than the strate­gic side. Adobe’s Dynamic Tag Man­age­ment focuses on a scenario-driven acti­va­tion approach that helps move com­pa­nies past the mun­dane tasks of sim­ply deploy­ing tags and sim­ply pro­vides com­pa­nies with the abil­ity to acti­vate and inte­grate mar­ket­ing solu­tions into their websites.

Since the launch of Dynamic Tag Man­age­ment within the Adobe Mar­ket­ing Cloud, there has been a lot of ques­tions about what exactly Adobe’s Dynamic Tag Man­age­ment can and can’t do, so I would like to take this oppor­tu­nity to answer some of these ques­tions to help clar­ify the fea­tures of Dynamic Tag Man­age­ment and what this can mean to your com­pany and your dig­i­tal mea­sure­ment strat­egy. Here are sev­eral of the more com­mon ques­tions we have received.

What tags are sup­ported within Dynamic Tag Management?

All of them. No really, every tag and script from every mar­ket­ing intel­li­gence that is in the mar­ket today is sup­ported and will run inside of Dynamic Tag Man­age­ment. Adobe is com­mit­ted to pro­vid­ing Dynamic Tag Man­age­ment users with a com­pre­hen­sive solu­tion for any of the tags and scripts that a com­pany uses, regard­less of who makes them.

What does Dynamic Tag Man­age­ment cost for Adobe Customers?

Zero. Nada. Zilch. Why should you have to pay extra just to imple­ment solu­tions that you are already invest­ing other resources into? This does not mean that you will have to sac­ri­fice func­tion­al­ity and sup­port though. Adobe has ded­i­cated teams for Dynamic Tag Man­age­ment on devel­op­ment, prod­uct man­age­ment, and sup­port. This is in addi­tion to the mul­ti­tudes of other pro­fes­sional ser­vices that are avail­able at Adobe.

What about ven­dor lock in?

This one amuses me. I have heard this tale of “Ven­dor Lock In” for a while now, and it is noth­ing more than a scare tac­tic from the other TMS solu­tions in the mar­ket. Dynamic Tag Man­age­ment, and our scenario-based approach to tag­ging, is the first tag man­age­ment solu­tion to deliver on the promise of cre­at­ing that abstrac­tion between your dig­i­tal assets and the tags that col­lect the data. This approach, and Adobe’s com­mit­ment to pro­vide this solu­tion for free to not only Adobe cus­tomers but soon to oth­ers, clearly demon­strates that you will never be locked into a par­tic­u­lar solution.

How do I get started?

To request access to Dynamic Tag Man­age­ment and to get your account pro­vi­sioned, sim­ply go to https://​dtm​.adobe​.com.

Where can I get help?

There are many resources avail­able to you through client care, the Adobe help forums, your Adobe account manger, or through the help sec­tions within the Dynamic Tag Man­age­ment solu­tion itself.

If you have any fur­ther ques­tions or would like more infor­ma­tion on Adobe’s Dynamic Tag Man­age­ment solu­tion, please con­tact your Adobe account manager.


Can you use the DTM to add things like the rel=canonical, rel=page,next, or meta data (e.g. meta robots) to a page?


Is it available yet to "others"?