Since the very first day Adobe announced the acquisition of Satellite TMS, we have been flooded with requests from customers, prospects, and partners asking to begin using Dynamic Tag Management. We think that momentum is only going to continue to grow. Needless to say, we are all excited about the strong interest and the progress that we have made in accelerating the adoption of our tag management solution.
Implementation of marketing analytics is not a vendor-specific problem; it is an industry problem. Long gone are the days when companies need to spend significant time and resources focused on the tactical side of analytics, rather than the strategic side. Adobe’s Dynamic Tag Management focuses on a scenario-driven activation approach that helps move companies past the mundane tasks of simply deploying tags and simply provides companies with the ability to activate and integrate marketing solutions into their websites.
Since the launch of Dynamic Tag Management within the Adobe Marketing Cloud, there has been a lot of questions about what exactly Adobe’s Dynamic Tag Management can and can’t do, so I would like to take this opportunity to answer some of these questions to help clarify the features of Dynamic Tag Management and what this can mean to your company and your digital measurement strategy. Here are several of the more common questions we have received.
What tags are supported within Dynamic Tag Management?
All of them. No really, every tag and script from every marketing intelligence that is in the market today is supported and will run inside of Dynamic Tag Management. Adobe is committed to providing Dynamic Tag Management users with a comprehensive solution for any of the tags and scripts that a company uses, regardless of who makes them.
What does Dynamic Tag Management cost for Adobe Customers?
Zero. Nada. Zilch. Why should you have to pay extra just to implement solutions that you are already investing other resources into? This does not mean that you will have to sacrifice functionality and support though. Adobe has dedicated teams for Dynamic Tag Management on development, product management, and support. This is in addition to the multitudes of other professional services that are available at Adobe.
What about vendor lock in?
This one amuses me. I have heard this tale of “Vendor Lock In” for a while now, and it is nothing more than a scare tactic from the other TMS solutions in the market. Dynamic Tag Management, and our scenario-based approach to tagging, is the first tag management solution to deliver on the promise of creating that abstraction between your digital assets and the tags that collect the data. This approach, and Adobe’s commitment to provide this solution for free to not only Adobe customers but soon to others, clearly demonstrates that you will never be locked into a particular solution.
How do I get started?
To request access to Dynamic Tag Management and to get your account provisioned, simply go to https://dtm.adobe.com.
Where can I get help?
There are many resources available to you through client care, the Adobe help forums, your Adobe account manger, or through the help sections within the Dynamic Tag Management solution itself.
If you have any further questions or would like more information on Adobe’s Dynamic Tag Management solution, please contact your Adobe account manager.