Com­pa­nies all over are con­tin­u­ally look­ing for ways to opti­mize online expe­ri­ences. The impor­tance of pro­vid­ing rel­e­vant expe­ri­ences to cus­tomers is at an all time high. Con­sumers are bat­tling with many mes­sages from mul­ti­ple ven­dors. Com­pa­nies have to opti­mize and bet­ter serve their cus­tomers.
Chegg, the num­ber one provider of col­lege text­book rentals, is one of the many com­pa­nies focused on pro­vid­ing the best cus­tomer expe­ri­ence pos­si­ble. The com­pany lever­ages the Adobe Online Mar­ket­ing Suite to increase clar­ity into cus­tomer behav­iors, enable real-time analy­sis, opti­mize pages and flows to improve cus­tomer expe­ri­ence, and max­i­mize rev­enue and over­all ROI. Using Adobe solu­tions, Chegg has improved vis­i­tor expe­ri­ence, reduced cus­tomer ser­vice costs by hun­dreds of thou­sands annu­ally, improved book return sales, and lifted sales by 7–8 per­cent.
“We can always spend more money to acquire more cus­tomers, but it doesn’t make any sense if we are putting them into a leaky bucket,” said Cia­ran Doyle, Vice Pres­i­dent of cus­tomer expe­ri­ence, Chegg. “Today, we can help ensure that every dol­lar we spend on cus­tomer acqui­si­tion is gen­er­at­ing returns. With Adobe solu­tions, we have already increased our rev­enues and are look­ing for­ward to achiev­ing more.“
For more infor­ma­tion about how Chegg uses Adobe solu­tions, please down­load their recent case study. We’d love to hear how you are using Adobe solu­tions to increase your mar­ket­ing effi­ciency and online rel­e­vance, so feel free to com­ment here, on our Face­book page, or e-mail us at customersuccess@​adobe.​com.
What is your com­pany doing to pro­vide a more rel­e­vant expe­ri­ence to your cus­tomers?
The Cus­tomer Suc­cess Team