Dis­cov­ery Com­mu­ni­ca­tions is the lead­ing non­fic­tion media com­pany, and its widely pop­u­lar chan­nels includ­ing Dis­cov­ery Chan­nel, TLC, and Ani­mal Planet have helped the com­pany attain 1.5 bil­lion sub­scribers across 210 coun­tries and ter­ri­to­ries. Fran­cis Lavelle, direc­tor of Ana­lyt­ics for Dis­cov­ery Com­mu­ni­ca­tions, dis­cussed how the media giant lever­ages Adobe Dig­i­tal Mar­ket­ing Suite solu­tions to cre­ate engag­ing online con­tent and reach across social media net­works. Lavelle com­mented on how Adobe solu­tions pro­vide deeper insight into the behav­ior of social media vis­i­tors by com­ment­ing, “With Adobe Dig­i­tal Mar­ket­ing Suite, we can sep­a­rate search vis­i­tors from social media vis­i­tors, and then sort social media vis­i­tors by the plat­form they used to find our content.”

With Adobe dig­i­tal mar­ket­ing solu­tions, Dis­cov­ery has dra­mat­i­cally boosted loyal vis­i­tor acqui­si­tion by as much as 121%. Plus, with Adobe Dig­i­tal Mar­ket­ing Suite solu­tions Dis­cov­ery added a well-liked, user-generated, photo shar­ing app on its web­sites, which assisted in aug­ment­ing vis­i­tor return rates by up to 140%.

Adobe solu­tions also stream­lined deliv­ery of more entic­ing con­tent. Lavelle believes that Adobe solu­tions are crit­i­cal to Discovery’s mar­ket­ing strate­gies com­ment­ing, “The dis­cov­er­ies we’ve made about online vis­i­tor behav­iors using Adobe Dig­i­tal Mar­ket­ing Suite have been invalu­able to our mar­ket­ing efforts.” To learn more about Dis­cov­ery Com­mu­ni­ca­tions’ use of Adobe Dig­i­tal Mar­ket­ing Suite, click here: (http://​adobe​.ly/​I​b​J​7Mq).

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