One of the ways we’re realizing the vision of full-cycle content creation and optimization is by integrating Digital Marketing Suite across other Adobe technologies. As media & business publishers increasingly look to produce high-impact, interactive publications on tablet devices, for example, they use the integration of Digital Marketing Suite with Adobe Digital Publishing Suite to not only distribute their publications to tablets – but also measure and optimize them for greater business impact.

When publishers produce a tablet publication with Digital Publishing Suite, the app comes preconfigured to measure how readers are interacting with the content – without any manual tagging required. For customers with a SiteCatalyst account, Digital Publishing Suite enables specific digital publishing report suites that help identify editorial themes and interactivity types that demonstrably resonate with an audience, as well as determine the most engaging ad formats and placements.

We’ve outlined more about the specific report types available through this integration in a new whitepaper. Download the Digital Publishing Suite, Analytics Service whitepaper (PDF, 952KB) to learn more about the integration between the two solutions, as well as the specific metrics available for tablet publication optimization.

2 comments
Taj Mahal Tours
Taj Mahal Tours

This is good, but I am regualr user of Google analytics which is more user friendly than other. Although I never use Adobe site catalyst, but I am completely agree with you for "full-cycle content creation and optimization is by integrating Digital Marketing Suite across other Adobe technologies", due to this tablet devices will play important role for getting impact on digital marketing. But according to you without any manual tagging are required publisher produce a table publication for digital publishing suite due to this user can enable digital publishing report and make report without any proper tagging directly for site catalyst. from old version to new version at google analytics a lot of change has been done and there are also a section where social media account by which you can make report for social media purpose without any manual tagging. I have gone through you link which is given at 3rd paragraph, i have find its very usual as Business benefits, Key features, Standard base-level analytics reporting, Ads and Advanced reporting and analysis in Adobe SiteCatalyst which is better describing in camparision to earlier. So its good and very informative post for me, I expect other many post from your-site which is scale my sound knowledge to excellent.

loose diamonds
loose diamonds

At Adobe Technologies Suite its full content optimization and creating result for require date or term which As media & business publishers increasingly look to produce high-impact, interactive publications on tablet devices, that’s impact good result in coming days when tablet devices is available at each hand, I think its revolution for tablets era now, it’s also make effort for Site Catalyst account holder. Although “The research firm International Data Corporation (IDC) expects more than 62 million tablet computers to ship in 2011, an increase of 247% from the 18 million units shipped in 2010”, this is really impact all social media which make sense to produce good result for social media marketing. I have gone through Digital Publishing Suite, Analytics Service whitepaper, which liked to this post, from there I have found some useful quotes as “The DPS Analytics Service provides more visibility into how users interact with digital content. Analyses are more frequent, timelier, and provide a greater level of detail than traditional measurement techniques. The payoff—businesses can make more informed decisions about their digital publishing initiatives, delivering greater return on investment (ROI)”. I have gone through all topics in which Advanced reporting and analysis in Adobe Site Catalyst more influence me for creating adobe site catalyst account by which tracking result for require things. Thanks