Adobe
Adobe Digital Marketing Blog
  • Digital Marketing
    • Mobile
    • Social Media
    • Digital Advertising
    • Search Engine Marketing
  • Analytics
  • Personalization
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Executive Insights
    • Aseem Chandra
Soft vs Hard Bounces: A Closer Look at Bounce Rate Is Your Mobile Marketing a One-Trick Pony?

Discover Tip: Trending Metrics That Are Not Under Site Metrics.

Analytics · By Kevin Willeitner On May 19, 2010 · 4 Comments

If you read my post about Soft vs Hard Bounces you may have noticed that I was trend­ing sin­gle page vis­its. Typ­i­cally, when you are trend­ing a met­ric “sans dimen­sion” (just on its own and not bro­ken down against spe­cific line items in a report) you can look to the trusty Site Met­rics menu for most metrics.

How­ever, some met­rics (Sin­gle Page Vis­its, Aver­age Time Spent, Click-throughs, Cus­tom Link Views, etc.) are not included here.

To trend these met­rics you can sim­ply nav­i­gate in the left-hand menu to Site Met­rics > Cal­cu­lated Met­rics > Man­age Cal­cu­lated Met­rics. From here, choose to define a new met­ric and notice that the miss­ing met­rics I men­tioned ear­lier are in the list of Stan­dard Met­rics. All you need to do is sim­ply cre­ate a new met­ric that is equal to the met­ric you want. When doing this I like to apply some sort of spe­cial char­ac­ter in the name of my met­ric (in this case I’m using brack­ets) so that I can eas­ily dis­tin­guish the new met­ric from the original.

Once you have saved this met­ric it will be avail­able under Site Metrics>Calculated Met­rics and you can then trend to your heart’s content.

Note: you can also use this same approach to trend, in Site­Cat­a­lyst, the stan­dard Prod­uct View event which is typ­i­cally only avail­able within a prod­ucts report and not as a stand-alone trend.

  • n-nakajima

    Hi,Kevin

    I dont see any Prod­uct View event in Stan­dard Met­rics on the Cal­cu­lated Met­rics Interface.

    • http://blogs.omniture.com/author/kwilleitner Kevin Willeit­ner

      To see the Prod­uct View event you need to first nav­i­gate to the prod­ucts report. When you open the Met­ric Selec­tor from this page you will be able to see Prod­uct Views under the stan­dard Metric.

  • http://adobe.com Kevin Willeit­ner

    Hi n-nakajima,

    In order to do this with the stan­dard prod­uct view event in Site­Cat­a­lyst you need to first nav­i­gate to the prod­ucts report and then open the Met­ric Selec­tor and the event will be there.

  • http://www.realizeinc.com/ Rapid Pro­to­typ­ing

    , I was just going to ask you this exact ques­tion and here I get the per­fect answer and a great add on for Dis­cover!! This is sim­ply a cool tip because it helps you trend some of the met­rics not given in the ear­lier one on the Soft vs. Hard Bounce!! I found the detailed expla­na­tion and illus­tra­tions so use­ful and had no trou­ble fol­low­ing it and the best part is we can use the same approach to trend in Site­Cat­a­lyst too!!

  • Follow Adobe Digital Marketing

    Fol­low @AdobeDigMktg
  • Popular Posts

    • Excellent Blog Post — Getting More from your Omniture Implementation.4
    • Tim Tebow and Mobile Marketing in 2012 (Part 1)2
    • Change the Conversation: What does “Efficiency” really mean?2
    • My work, My passion — Customer Analytics1
    Adobe Digital Marketing Blog

    Pages

    • Digital Marketing
    • Analytics
    • Personalization
    • Industries
    • Executive Insights

    The Latest

    • Using Dependent Code: Adding the Twitter Handle Name to Your Referring Traffic
      A common request I hear from customers is the desire to integrate […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.
    Tweet