While Omni­ture Site­Cat­a­lyst pro­vides tons of capa­bil­i­ties right out-of-the-box, there are times when clients want to do some advanced things that are not com­mon enough to be rolled out to all Site­Cat­a­lyst users.  As we have dis­cussed in the past, many of these more unique items end up being JavaScript plug-ins cre­ated by Omni­ture Con­sult­ing.  How­ever, there is another depart­ment at Omni­ture, that too few clients know about, that is able to make the seem­ingly impos­si­ble pos­si­ble.  That team is named Engi­neer­ing Ser­vices and is akin to the Apple Store Geniuses that seem to have all the answers.  In this post, I am going to lift the veil on this team so that more Omni­ture cus­tomers are famil­iar with what they do and how to take advan­tage of their services.

Engi­neer­ing Ser­vices
So what is the Engi­neer­ing Ser­vices team and what do they do?  The Engi­neer­ing Ser­vices team helps clients solve busi­ness prob­lems through advanced imple­men­ta­tion add-ons.  This team of highly spe­cial­ized, senior engi­neers is avail­able on a short-term, paid basis to extend your Site­Cat­a­lyst imple­men­ta­tion through the cre­ation of cus­tom solu­tions or inte­gra­tions with your company’s other IT sys­tems.  The fol­low­ing will cover just a few exam­ples of the types of projects with which the Engi­neer­ing Ser­vices team can assist you.

VISTA Rules
As I cov­ered in a pre­vi­ous post, VISTA and DB VISTA rules can be cre­ated to enhance your data col­lec­tion.  All VISTA rules are cus­tom projects cre­ated by the Engi­neer­ing Ser­vices team.  They have cre­ated thou­sands of cus­tom VISTA projects over the years and con­tinue to cre­ate new ones every day.

Report Suite Add-ons
The Engi­neer­ing Ser­vices team has seen many cases where clients want to push their Site­Cat­a­lyst imple­men­ta­tion as far as pos­si­ble, but don’t have the inter­nal resources to do so.  Here are some exam­ples of the types of report suite add-ons that the Engi­neer­ing Ser­vices team can provide:

  • Want to incor­po­rate Cost of Goods Sold to your Site­Cat­a­lyst report­ing (as shown in this post)?
  • Ever wish you could see more GeSeg­men­ta­tion data (coun­try, region, etc…) in Con­ver­sion reports?
  • Want to get more detail on Daily, Weekly and Monthly Return Frequency?
  • Want to go deeper on Time Spent per Page, Cam­paign Track­ing Code, Inter­nal Search term?
  • Want to see advanced tech­niques to value your site pages?
  • Want to see how your cam­paigns are per­form­ing across vis­its, with­out hav­ing to touch your implementation?
  • How about track­ing the bounce rate of referrers?
  • Want to see paid and nat­ural search engine/keyword data in the same report as your cam­paigns?  What about also adding refer­ring domains?  Want to see a report like the one below?

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Report Suite Rout­ing
Using Engi­neer­ing Ser­vices, you can eas­ily send web­site traf­fic to dif­fer­ent report suites with­out hav­ing to make a sin­gle change to the code on your pages.  Here are some exam­ples of ways Engi­neer­ing Ser­vices helps clients re-route data:

  • Do spiders/bots ever visit your site?  Do you use mon­i­tor­ing agents like Gomez or Keynote to mea­sure up time for your site?  Engi­neer­ing Ser­vices can remove the noise by rout­ing this traf­fic to another report suite.
  • Do you have safe­guards in place to keep fraud­u­lent orders from skew­ing your data?  Engi­neer­ing Ser­vices can keep your Site­Cat­a­lyst data/reports clean by auto­mat­i­cally mov­ing sus­pi­cious behav­ior to a sep­a­rate report suite based on cri­te­ria you provide.
  • Are your employ­ees’ vis­its to your site taint­ing your data?  Engi­neer­ing Ser­vices can route that traf­fic to a sep­a­rate report suite so you can focus on true cus­tomer behavior.

Encryp­tion Solu­tions
As more and more data is col­lected online, many cus­tomers want to employ data encryp­tion to ensure that key com­pany data is safe.  The fol­low­ing are some advanced data encryp­tion solu­tions cre­ated by Engi­neer­ing Services:

  • Engi­neer­ing Ser­vices can encrypt any data being sent to Omni­ture and decrypt it after it is received so it is inserted into Site­Cat­a­lyst data tables correctly.
  • If your orga­ni­za­tion receives data feeds, DataWare­house reports from Omni­ture or has to send SAINT files or DB VISTA data, Engi­neer­ing Ser­vices can encrypt these file to ensure a high stan­dard of security.

Misc. Cus­tom Projects
The Engi­neer­ing Ser­vices team thrives on tack­ling the seem­ingly impos­si­ble and has com­pleted many other types of solu­tions to prove it:

  • Bring­ing his­tor­i­cal web ana­lyt­ics or log file data into SiteCatalyst.
  • Using advanced tech­niques of vis­i­tor seg­men­ta­tion to apply seg­ments to his­tor­i­cal data.
  • Advanced CRM and other 3rd party integrations.
  • Cus­tom Data Feeds to pop­u­late your back-end sys­tems with web­site data.
  • Re-inserting data that may have been missed due to tag­ging errors or oversight.
  • Advanced usage of Omni­ture API’s.

New Solu­tions
I am always impressed by how many new solu­tions they cre­ate. For exam­ple, I did not even know about a new Cus­tom Desk­top Wid­get until I started writ­ing this post.  Take a look at a cou­ple of screen shots they sent me.

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These secure cus­tom wid­gets can dis­play stan­dard Site­Cat­a­lyst or cus­tom reports, and pro­vide real-time data to peo­ple across an orga­ni­za­tion with­out requir­ing direct access to SiteCatalyst.

As men­tioned above, these are just a few of the ways that the Engi­neer­ing Ser­vices team can assist you.  If you have not asked Engi­neer­ing Ser­vices you have not heard the final answer.  If you have ever run into some­thing that you feel you can­not do “out-of-the-box” please call your Account Man­ager, who can arrange for a con­sul­ta­tion with some­one in Engi­neer­ing Ser­vices.  I promise it will be worth your while!

Have a ques­tion about any­thing related to Omni­ture Site­Cat­a­lyst?  Is there some­thing on your web­site that you would like to report on, but don’t know how?  Do you have any tips or best prac­tices you want to share?  If so, please leave a com­ment here or send me an e-mail at insidesitecatalyst@​omniture.​com and I will do my best to answer it right here on the blog so every­one can learn! (Don’t worry — I won’t use your name or com­pany name!).  If you are on Twit­ter, you can fol­low me at http://​twit​ter​.com/​O​m​n​i​_​man.

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10 comments
Teichtechnik
Teichtechnik

This was such a very interesting and fun article in my opinion. I really have enjoyed this and learned so much. This was great. Thanks

Joseph Brown
Joseph Brown

I definitely did not know the existence of the Engineering Service and all its services. There are so many ways the Engineering Services can help me when I need more options. Why is such an important knowledge not known to most consumers? I hope the company finds ways to let their most loyal consumers know about this.

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LASIK Appleton
LASIK Appleton

First time on my live I know about "Engineering Services" of Omniture, and I am client of them for years now, thanks for this detailed post about that topic, I just discovered a new world with it. Thanks!

Michael Halbrook
Michael Halbrook

Hi, Jeff. Jose Santa Ana and I are both blogging about Insight. He has a post due in the next few days, and I have 2 that will be out in the next week on specific visualization features in Insight. You can check out our current posts via our "Author" links up and to the right. We're also open to input on features or questions you'd like to see covered. My email is in the footer of my posts if you want to reach out directly.

Jeff
Jeff

Anyone from Omniture blogging about Insight? Or just about Site Catalyst right now? Thanks.

Ben Gaines
Ben Gaines

Meinhard: Engineering Services can do great things, but UI changes such as the one you've suggested below does fall outside of what they currently offer. We would be happy to submit a feature request to our Product Management team, however, for consideration in a future version of SiteCatalyst.

Meinhard
Meinhard

After login to SiteCatalyst the "omniture suite circle" is displayed. The company announcement are below it and often below the fold. Does engineering services offer a solution that moves the announcement section above the suite? I need this section to be more visible. Thanks.