For a few years now, Adobe Gen­e­sis has allowed you to inte­grate your Fore­See sur­vey with Site­Cat­a­lyst. How­ever, the inte­gra­tion just received a very sub­stan­tial upgrade! Here is a sneak peek into what this new “ver­sion 2.0” inte­gra­tion can do.

#1 – Auto­matic daily trans­fer of up to 15 Fore­See sur­vey dimen­sions in to Site­Cat­a­lyst! These can include latent scores like “Sat­is­fac­tion”, “Nav­i­ga­tion” and “Look and Feel” as well as any of your cus­tom ques­tions. These items can be used to cre­ate pow­er­ful new ana­lyt­ics seg­ments in Site­Cat­a­lyst (v15+), Dis­cover, and DataWare­house. See an exam­ple lower in the post.

#2 – Auto­matic daily trans­fer to Fore­See of Site­Cat­a­lyst behav­ioral data for sur­vey respon­ders. You can select from 40+ met­rics and break­downs. This now can include your cus­tom props and eVars – not pre­vi­ously avail­able in ver­sion 1 of the inte­gra­tion. Hav­ing these in the Fore­See analy­sis tool allows for new fil­ter­ing options for your Fore­See measurements.

An Exam­ple

Let’s look at one exam­ple of a pow­er­ful new Site­Cat­a­lyst seg­ment made avail­able by this inte­gra­tion. The seg­ment:  “Very Unsat­is­fied Visits”.

What does this seg­ment look like?

The Fore­See Sat­is­fac­tion mea­sure is a score from 0 to 100 where 100 rep­re­sents the high­est pos­si­ble sat­is­fac­tion. For this seg­ment we want to only cap­ture vis­its where a score below 50 was reported. In the Seg­ment Def­i­n­i­tion Builder this looks like the following…

What can we do with this segment?

Well, a lot! I don’t want to get too lengthy here but with this seg­ment applied you can start to answer ques­tions like…

  • What are the most com­mon paths taken dur­ing for which low sat­is­fac­tion is reported? (look at the Full Paths report)
  • Which site sec­tions are most com­monly related to these vis­its? (look at the Site Sec­tions report)
  • Where are these unsat­is­fied vis­i­tors giv­ing up on their visit?  (look at the Exit pages report)
  • What is the effect on con­ver­sion rate when low sat­is­fac­tion is reported?  (look at  a Con­ver­sion Fun­nel report)

…and of course by answer­ing these ques­tions you can bet­ter inform your plans to opti­mize your site and improve conversion.

Next Step

If you are cur­rently using a Fore­See sur­vey, please nav­i­gate on over to the Gen­e­sis area in the Adobe Dig­i­tal Mar­ket­ing Suite and check out the Fore­See inte­gra­tion guide. If you have already been using the Fore­See inte­gra­tion it is time to migrate to ver­sion 2.0! Please reach out to your Fore­See ana­lyst for infor­ma­tion on how sim­ple the process is.

–Sean  (@sean­gubler)

 

Sean is a Senior Part­ner Inte­gra­tion Man­ager focus­ing on inte­gra­tions with the Adobe Dig­i­tal Mar­ket­ing Suite. This includes Adobe Gen­e­sis inte­gra­tions and cus­tom inte­gra­tions using Adobe’s Web Services.

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