In the short time that Adobe Dynamic Tag Management has been available as an Adobe Marketing Cloud core service, we have had well over 1,000 companies activate and begin using it. With this rapid rate of adoption that has propelled DTM into the lead position among the enterprise class TMS systems, I wanted to create a multipart blog series that will guide users new to the DTM solution to get everyone up and running. This will help users manage not just their Adobe digital solutions, but all their marketing technologies.

Part 1 of this series will cover the steps required to activate and deploy DTM to your site.

Activate Your Dynamic Tag Management Account

1:  Navigate to and select “Request Access” from the middle of the screen. Simply fill out this short form and typically within 48 hours your fully functional, no additional cost, enterprise class account for DTM will be created. There are no new contracts to sign or other hoops to jump through.


Setup & Configure Your First Web Property

A Web property is a library of rules and one embed code. It can be any grouping of one or more domains and subdomains. You can manage and track these assets similarly. Suppose you have multiple websites based on one template, and you want to track the same assets on all of them. You can apply one Web property to multiple domains.

1. Once your account is activated, log in to

2. Navigate to your company page then click Add Property.


On the next screen, you will be presented with the following form to compete the property creation.


3. The only required items on this form are the name of the property and a default URL. The other options on this pertain to visitor tracking across domains, subdomains, and outbound links as well as some of the workflow control options.

For detailed specifications for each setting, you can refer to the DTM help section.

Or if you prefer, you can watch this video on DTM Web Properties on the Adobe’s Enterprise TV Site.

Hosting Options & Deploying the Embed Code

DTM gives you two hosting options to choose from. Adobe can host the library code for you on our Akamai CDN, or you can host it on your own server.


DTM is the only TMS that allows you to self host the files, which means you do not have to use our CDN.  We are able to do this because we deploy a self-contained code library that is not dependent on our application server to serve the tracking code to your site. The library does not “call home” or inflate server calls— it purely lives to serve your tracking code in the most efficient means possible.

Regardless of which hosting option you select, there are two snippets of code that must be placed on your webpages: one in the header and one just before the closing body tag. We have two code snippets because it allows for the precise loading and execution of any marketing code, anywhere on your site. Just because we have a touch point in the header does not mean we load all the code there. Each rule and tagging scenario that you create within DTM provides you the control to specify where and when the code should load and execute.


I also would like to point out that we have a separate staging and production version of the library. This provides an ironclad guarantee that rules that have not gone through DTM’s two-step approval and publish workflow can NEVER end up in production by accident. In this context, JavaScript is simply not capable of climbing out of one physical file and sneaking into another one—it just cannot happen.

This separation of the environments also provides you a foolproof way to test your staging or development code against production content in a safe manner so that your personal browser and Web session is the only one to see the staging library applied to the production content.

For detailed specifications for each hosting option, you can refer to the DTM help section.

Or if you prefer, you can watch this video on DTM Web Properties on the Adobe’s Enterprise TV Site.


One you have deployed the DTM library embed code to your websites, you have successfully configured and deployed your first Web property within DTM, and you are ready to begin activating solutions and technologies on your sites.

In Part 2 of this series of getting started with DTM, we will cover activating and configuring Adobe Analytics. If you can’t wait to progress further with DTM, take advantage of all the other resources below:

Additional Resources

  • Full Dynamic Tag Management Demo Video
  • The full DTM help and documentation microsite with downloadable guides and more videos
  • There are also tons of great DTM videos on the Adobe Enterprise TV site under the Dynamic Tag Management category.



Hi Rudi,

We started implementing SiteCatalyst using DTM approach. It's awesome, we don't need do a lot of modifications in s_code.js. 

Can you please suggest us any way of getting back the reported data. The requirement is to display campaigns/offers based on the data that we just reported using DTM. That too in real time. e.g. if user did not fill a form completely and presses the back button we have to show some campaign based on that.

Thanks in Advance !