In the short time that Adobe Dynamic Tag Man­age­ment has been avail­able as an Adobe Mar­ket­ing Cloud core ser­vice, we have had well over 1,000 com­pa­nies acti­vate and begin using it. With this rapid rate of adop­tion that has pro­pelled DTM into the lead posi­tion among the enter­prise class TMS sys­tems, I wanted to cre­ate a mul­ti­part blog series that will guide users new to the DTM solu­tion to get every­one up and run­ning. This will help users man­age not just their Adobe dig­i­tal solu­tions, but all their mar­ket­ing technologies.

Part 1 of this series will cover the steps required to acti­vate and deploy DTM to your site.

Acti­vate Your Dynamic Tag Man­age­ment Account

1:  Nav­i­gate to http://​dtm​.adobe​.com and select “Request Access” from the mid­dle of the screen. Sim­ply fill out this short form and typ­i­cally within 48 hours your fully func­tional, no addi­tional cost, enter­prise class account for DTM will be cre­ated. There are no new con­tracts to sign or other hoops to jump through.


Setup & Con­fig­ure Your First Web Property

A Web prop­erty is a library of rules and one embed code. It can be any group­ing of one or more domains and sub­do­mains. You can man­age and track these assets sim­i­larly. Sup­pose you have mul­ti­ple web­sites based on one tem­plate, and you want to track the same assets on all of them. You can apply one Web prop­erty to mul­ti­ple domains.

1. Once your account is acti­vated, log in to http://​dtm​.adobe​.com

2. Nav­i­gate to your com­pany page then click Add Prop­erty.


On the next screen, you will be pre­sented with the fol­low­ing form to com­pete the prop­erty creation.


3. The only required items on this form are the name of the prop­erty and a default URL. The other options on this per­tain to vis­i­tor track­ing across domains, sub­do­mains, and out­bound links as well as some of the work­flow con­trol options.

For detailed spec­i­fi­ca­tions for each set­ting, you can refer to the DTM help sec­tion.

Or if you pre­fer, you can watch this video on DTM Web Prop­er­ties on the Adobe’s Enter­prise TV Site.

Host­ing Options & Deploy­ing the Embed Code

DTM gives you two host­ing options to choose from. Adobe can host the library code for you on our Aka­mai CDN, or you can host it on your own server.


DTM is the only TMS that allows you to self host the files, which means you do not have to use our CDN.  We are able to do this because we deploy a self-contained code library that is not depen­dent on our appli­ca­tion server to serve the track­ing code to your site. The library does not “call home” or inflate server calls— it purely lives to serve your track­ing code in the most effi­cient means possible.

Regard­less of which host­ing option you select, there are two snip­pets of code that must be placed on your web­pages: one in the header and one just before the clos­ing body tag. We have two code snip­pets because it allows for the pre­cise load­ing and exe­cu­tion of any mar­ket­ing code, any­where on your site. Just because we have a touch point in the header does not mean we load all the code there. Each rule and tag­ging sce­nario that you cre­ate within DTM pro­vides you the con­trol to spec­ify where and when the code should load and execute.


I also would like to point out that we have a sep­a­rate stag­ing and pro­duc­tion ver­sion of the library. This pro­vides an iron­clad guar­an­tee that rules that have not gone through DTM’s two-step approval and pub­lish work­flow can NEVER end up in pro­duc­tion by acci­dent. In this con­text, JavaScript is sim­ply not capa­ble of climb­ing out of one phys­i­cal file and sneak­ing into another one—it just can­not happen.

This sep­a­ra­tion of the envi­ron­ments also pro­vides you a fool­proof way to test your stag­ing or devel­op­ment code against pro­duc­tion con­tent in a safe man­ner so that your per­sonal browser and Web ses­sion is the only one to see the stag­ing library applied to the pro­duc­tion content.

For detailed spec­i­fi­ca­tions for each host­ing option, you can refer to the DTM help sec­tion.

Or if you pre­fer, you can watch this video on DTM Web Prop­er­ties on the Adobe’s Enter­prise TV Site.


One you have deployed the DTM library embed code to your web­sites, you have suc­cess­fully con­fig­ured and deployed your first Web prop­erty within DTM, and you are ready to begin acti­vat­ing solu­tions and tech­nolo­gies on your sites.

In Part 2 of this series of get­ting started with DTM, we will cover acti­vat­ing and con­fig­ur­ing Adobe Ana­lyt­ics. If you can’t wait to progress fur­ther with DTM, take advan­tage of all the other resources below:

Addi­tional Resources

  • Full Dynamic Tag Man­age­ment Demo Video
  • The full DTM help and doc­u­men­ta­tion microsite with down­load­able guides and more videos
  • There are also tons of great DTM videos on the Adobe Enter­prise TV site under the Dynamic Tag Man­age­ment category.