This is part 3 of a mul­ti­part series on get­ting started with Adobe’s Dynamic Tag Man­age­ment Solu­tion.  If you missed the begin­ning of the series, you can get caught up here.

Today, we will cover the acti­va­tion of Google’s Uni­ver­sal Ana­lyt­ics.  Yes, that is cor­rect.  DTM is an open archi­tected sys­tem that is capa­ble of run­ning any mar­ket­ing tech­nol­ogy or script that is in the mar­ket today, and any that will be com­ing out in the future as well.   Here’s a list of just some of the tech­nolo­gies that work with DTM.


In the this series, we have already cov­ered cre­at­ing and acti­vat­ing your DTM account, so every­thing should already be setup for us to turn on Google Uni­ver­sal Analytics.

Step 1:  Login to your DTM account and select the prop­erty that you’d like to acti­vate Google Uni­ver­sal Ana­lyt­ics in.

Step 2: Select the “Add A Tool” button:


Once you’ve selected the “Add a Tool” but­ton, you will be pre­sented with a modal to select which of the major tools that you are ready to activate.


Select the “Google Uni­ver­sal Ana­lyt­ics” option and the modal will present you with the options for the ini­tial setup for Google Uni­ver­sal Ana­lyt­ics. You do not have to worry about get­ting this exactly right on the first try because you can always go back and adjust any of these set­tings at any time.


Step 3:  There is no step 3.

That’s all there is to acti­vat­ing Google Uni­ver­sal Ana­lyt­ics within DTM. For detailed spec­i­fi­ca­tions on all the options and set­tings that are avail­able to you within the con­fig­u­ra­tion set­tings, you can refer to the DTM help sec­tion here.

Next Steps

In part 4 of this series of Get­ting Started with Dynamic Tag Man­age­ment, we will cover build­ing out data ele­ments and cre­at­ing your first set of rules.  If you can’t want to progress fur­ther with DTM, take advan­tage of all these other resources:

Addi­tional Resources