Hi, I’m David Kirschner, overseer of the HBX Migration Consulting team, mover of HBX clients on to the SiteCatalyst platform, long-time Omniture employee, and writer of rambling, run-on expository sentences. Yes, I’m new to the Blogosphere but not to the world of Web analytics. For nearly 14 years, I’ve been doing this stuff. In fact, shortly after the earth cooled, I found myself crammed in a cubicle, combing through log files and wondering if any of the nifty software sales presentations I’d seen would ever become reality. It looked so good during the demo, when will it actually work? I’m pleased to say that day has finally come.
When current SiteCatalyst HBX clients ask me “what’s the biggest advantage to switching over to SiteCatalyst?” the answer is easy – leveraging the power of the Omniture Suite. Sure, Omniture is still 100% focused on Web analytics but we’re also looking for our clients to find new and efficient means of taking action on those metrics. Just a few of the cool things former HBX clients are doing in SiteCatalyst include sending rules-driven emails without lifting a finger; merging online and offline data points to see holistic campaign and post-campaign performance; and feeding data into their content management systems to increase user engagement. Over the coming months, I will be using this blog to highlight what former HBX clients are doing now that they’re using SiteCatalyst and the Omniture Suite.
I will also share examples about how taking a fresh look at implementation can yield amazing results. One of my Consultants was working with iMedia Connection. They had a need to track how many page views every article receives within the first seven days of being published. Apparently, they had two Web analysts spending 500 hours a year crafting this data to populate Excel reports. There are a lot of ways to meet this requirement in SiteCatalyst, but the Implementation Consultant devised a very simple solution. Instead of performing the calculations on existing data, use the Web application itself to calculate before sending data to SiteCatalyst. When displaying an article, the Web Application will do two things: 1) set a page view event. 2) If the article being displayed was published less than 7 days ago, we will set another event. This event will tally our “7 Day Page Views”. Below you can see our conversion report for Article Name where we have pulled in both of these events.
I can already hear some of you asking, “Couldn’t they have done this in HBX?” Yep, but they hadn’t. And that’s my second point. Even if you don’t utilize the Omniture Suite, as a migrating HBX customer, you can take advantage of the free hours Omniture Consulting provides to meet your business requirements and improve upon your implementation. That’s our gig here in the HBX Migration Consulting team; to help find a better way, to save you money and to help you do more with less.
I really hope my blog doesn’t come off as sales-y, but I know you fine denizens of the Blogosphere will smack me down if it does. I mostly want others to understand the “Art of the Possible” with SiteCatalyst and the Omniture Suite. I want to interact with others who get as geeked up about this stuff as I do. And I want to demonstrate to all current and former SiteCatalyst HBX customers that we’re committed to meeting your key business requirements. So bookmark this blog for more success stories and if you’ve got one of your own, please send it along. Get your feeds burning. Digg my prose. I’ll see you in syndication and promise to keep it Really Simple.