How Suite it is – Moving to Omniture from HBX

Hi, I’m David Kirschner, over­seer of the HBX Migra­tion Con­sult­ing team, mover of HBX clients on to the Site­Cat­a­lyst plat­form, long-time Omni­ture employee, and writer of ram­bling, run-on expos­i­tory sen­tences. Yes, I’m new to the Blo­gos­phere but not to the world of Web ana­lyt­ics. For nearly 14 years, I’ve been doing this stuff. In fact, shortly after the earth cooled, I found myself crammed in a cubi­cle, comb­ing through log files and won­der­ing if any of the nifty soft­ware sales pre­sen­ta­tions I’d seen would ever become real­ity. It looked so good dur­ing the demo, when will it actu­ally work? I’m pleased to say that day has finally come.

When cur­rent Site­Cat­a­lyst HBX clients ask me “what’s the biggest advan­tage to switch­ing over to Site­Cat­a­lyst?” the answer is easy – lever­ag­ing the power of the Omni­ture Suite. Sure, Omni­ture is still 100% focused on Web ana­lyt­ics but we’re also look­ing for our clients to find new and effi­cient means of tak­ing action on those met­rics.  Just a few of the cool things for­mer HBX clients are doing in Site­Cat­a­lyst include send­ing rules-driven emails with­out lift­ing a fin­ger; merg­ing online and offline data points to see holis­tic cam­paign and post-campaign per­for­mance; and feed­ing data into their con­tent man­age­ment sys­tems to increase user engage­ment. Over the com­ing months, I will be using this blog to high­light what for­mer HBX clients are doing now that they’re using Site­Cat­a­lyst and the Omni­ture Suite.

I will also share exam­ples about how tak­ing a fresh look at imple­men­ta­tion can yield amaz­ing results. One of my Con­sul­tants was work­ing with iMe­dia Con­nec­tion. They had a need to track how many page views every arti­cle receives within the first seven days of being pub­lished.  Appar­ently, they had two Web ana­lysts spend­ing 500 hours a year craft­ing this data to pop­u­late Excel reports. There are a lot of ways to meet this require­ment in Site­Cat­a­lyst, but the Imple­men­ta­tion Con­sul­tant devised a very sim­ple solu­tion.  Instead of per­form­ing the cal­cu­la­tions on exist­ing data, use the Web appli­ca­tion itself to cal­cu­late before send­ing data to Site­Cat­a­lyst.  When dis­play­ing an arti­cle, the Web Appli­ca­tion will do two things: 1) set a page view event.  2) If the arti­cle being dis­played was pub­lished less than 7 days ago, we will set another event.  This event will tally our “7 Day Page Views”.  Below you can see our con­ver­sion report for Arti­cle Name where we have pulled in both of these events.

I can already hear some of you ask­ing, “Couldn’t they have done this in HBX?” Yep, but they hadn’t. And that’s my sec­ond point. Even if you don’t uti­lize the Omni­ture Suite, as a migrat­ing HBX cus­tomer, you can take advan­tage of the free hours Omni­ture Con­sult­ing pro­vides to meet your busi­ness require­ments and improve upon your imple­men­ta­tion. That’s our gig here in the HBX Migra­tion Con­sult­ing team; to help find a bet­ter way, to save you money and to help you do more with less.

I really hope my blog doesn’t come off as sales-y, but I know you fine denizens of the Blo­gos­phere will smack me down if it does. I mostly want oth­ers to under­stand the “Art of the Pos­si­ble” with Site­Cat­a­lyst and the Omni­ture Suite.  I want to inter­act with oth­ers who get as geeked up about this stuff as I do. And I want to demon­strate to all cur­rent and for­mer Site­Cat­a­lyst HBX cus­tomers that we’re com­mit­ted to meet­ing your key busi­ness require­ments. So book­mark this blog for more suc­cess sto­ries and if you’ve got one of your own, please send it along. Get your feeds burn­ing. Digg my prose. I’ll see you in syn­di­ca­tion and promise to keep it Really Simple.