Travelocity is one of the largest online travel agencies that helps customers find travel deals around the world. Using Adobe solutions, Travelocity is now better armed to provide its customers with the most relevant experiences possible.

Travelocity needed deeper insight into customer interactions with its website as well as enhanced measurement capabilities to continue to grow its online business. The company also wanted to understand the effectiveness of its different customer acquisition vehicles such as e-mail promotions, offsite display ads, social networking channels, and search engine marketing.

Leveraging Adobe solutions, Travelocity has increased cross-sell conversions, delivered more relevant, compelling content, increased conversion of vacation packages, and reduced acquisition and conversion costs.

“Ultimately, we were able to make more intelligent site decisions, giving users better product options and more seamless, relevant experiences, resulting in incremental conversion up to 15%,” said Shankar Mishra, director of vacation packages, Travelocity North America.

For more information about how Travelocity is using Adobe solutions, please download their recent case study. We’d love to hear how you are using Adobe solutions to increase your marketing efficiency and online relevance, so feel free to comment here, on our Facebook page, or e-mail us at