Trav­e­loc­ity is one of the largest online travel agen­cies that helps cus­tomers find travel deals around the world. Using Adobe solu­tions, Trav­e­loc­ity is now bet­ter armed to pro­vide its cus­tomers with the most rel­e­vant expe­ri­ences possible.

Trav­e­loc­ity needed deeper insight into cus­tomer inter­ac­tions with its web­site as well as enhanced mea­sure­ment capa­bil­i­ties to con­tinue to grow its online busi­ness. The com­pany also wanted to under­stand the effec­tive­ness of its dif­fer­ent cus­tomer acqui­si­tion vehi­cles such as e-mail pro­mo­tions, off­site dis­play ads, social net­work­ing chan­nels, and search engine marketing.

Lever­ag­ing Adobe solu­tions, Trav­e­loc­ity has increased cross-sell con­ver­sions, deliv­ered more rel­e­vant, com­pelling con­tent, increased con­ver­sion of vaca­tion pack­ages, and reduced acqui­si­tion and con­ver­sion costs.

Ulti­mately, we were able to make more intel­li­gent site deci­sions, giv­ing users bet­ter prod­uct options and more seam­less, rel­e­vant expe­ri­ences, result­ing in incre­men­tal con­ver­sion up to 15%,” said Shankar Mishra, direc­tor of vaca­tion pack­ages, Trav­e­loc­ity North America.

For more infor­ma­tion about how Trav­e­loc­ity is using Adobe solu­tions, please down­load their recent case study. We’d love to hear how you are using Adobe solu­tions to increase your mar­ket­ing effi­ciency and online rel­e­vance, so feel free to com­ment here, on our Face­book page, or e-mail us at customersuccess@​adobe.​com.