SailingCrewVictory

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

As we cross the fin­ish line of video mea­sure­ment basics, see­ing the data flow in and the report­ing flow out is cause for a small vic­tory cel­e­bra­tion. If you have been fol­low­ing along with this series, you should have a video track­ing plan and a work­ing video imple­men­ta­tion or at least a basic under­stand­ing of what is involved.  Now it is time to set-up your vari­ables and report­ing within Site­Cat­a­lyst. For this post I will use the sam­ple player and vari­ables from the sail­ing video.

The Vari­able Map

Before open­ing Site­Cat­a­lyst, I rec­om­mend tak­ing your mea­sure­ment plan spread­sheet and cre­at­ing a new table for a vari­able map.  The vari­able map lists all the vari­ables to be used, the vari­able labels, and the set­tings needed within Site­Cat­a­lyst.  Adding a final col­umn with a sam­ple value or two can be very handy for later ref­er­ence and will serve as a reminder of the kind of val­ues expected in each vari­able.  The fol­low­ing table lays out the vari­able map for our sam­ple sail­ing video.

variable-guide

Vari­able Settings

As you can see in the table, most of the vari­ables have basic set­tings, which any Site­Cat­a­lyst user with Admin­is­tra­tive priv­i­leges can set-up.  Three vari­able set­tings will require Client Care or Adobe Con­sult­ing sup­port to enable.  These vari­ables are the Videos traf­fic vari­able enabled with pathing, the Videos con­ver­sion vari­able enabled with full sub­re­la­tions, and the Con­tent Type con­ver­sion vari­able enabled with full subrelations.

Note:  Even though full sub­re­la­tions are auto­mat­i­cally enabled in ver­sion 15 of Site­Catal­syt, the set­ting for full subs still needs to be man­u­ally turned on for these two vari­ables in order to use the video man­age­ment report­ing wizard.

Once you’ve labeled and enabled your vari­ables using the Admin Report Suite menus, the next step is to map the con­text data vari­ables to spe­cific Site­Cat­a­lyst variables.

Con­text Data

New ver­sions of the mea­sure­ment libraries include con­text data vari­ables, such as the three seen in the sail­ing video exam­ple (Domain, Player Name, and Dura­tion).  Con­text data vari­ables work with pro­cess­ing rules to map friendly vari­able names to spe­cific Site­Cat­a­lyst vari­ables.  Pro­cess­ing rules are only avail­able in Site­Cat­a­lyst 15 and can be found under Admin > Report Suites > Edit Set­tings > Gen­eral > Pro­cess­ing Rules.

For the sail­ing video, I’ve set-up a pro­cess­ing rule that checks to see if a.media.channel is set.  If it is set, then I pop­u­late three eVars with the three con­text data values.

processing-rule

The Wiz­ard

The video report­ing wiz­ard cre­ates default video reports using the vari­ables set in the report suite.  The wiz­ard can be found in Admin > Report Suites > Edit Set­tings > Video Man­age­ment > Video Report­ing.  As can be seen in the screen shot below, the eVars and Cus­tom Events fields con­tain required vari­ables.  If these vari­ables are not set or do not have the right set­tings, the wiz­ard will not build out the video reports, so make sure to dou­ble check your vari­able set­tings.  In addi­tion to the required eVars and events, I highly rec­om­mend includ­ing a prop with pathing enabled.  This prop, pop­u­lated with the video name, will pro­vide the abil­ity to ana­lyze the order in which videos were viewed.  The vari­ables required in the wiz­ard are all part of the stan­dard vari­able map­ping imple­men­ta­tion and should be included in any video mea­sure­ment plan.

wizard

The wiz­ard also con­tains the option to add Com­ple­men­tary Vari­ables.  By list­ing your addi­tional video vari­ables here, the vari­ables will be moved from their nor­mal loca­tions under Cus­tom Con­ver­sion or Cus­tom Events and will be dis­played under the Video Reports menu.  No func­tion­al­ity within these vari­ables is changed dur­ing the move; it is sim­ply a pref­er­ence for where to find the vari­able reports.  I have opted to include all my addi­tional video vari­ables within the wiz­ard so that my video data can be found in one location.

complimentary-wizard

The Reports

After com­plet­ing the wiz­ard, the new video reports can be found at the bot­tom of the left-hand nav­i­ga­tion within Site­Cat­a­lyst, in a drop-down labeled “Video”.  Here you will find the three basic video reports, Video Overview Report, Videos Report, Video Detail Report, as well as the addi­tional Video Events and Video Vari­ables.  The Site­Cat­a­lyst Video Mea­sure­ment doc­u­men­ta­tion pro­vides an excel­lent overview of these basic reports, so I will not cover them here.

In my next post I will high­light a few advanced video mea­sure­ment analy­sis tricks which take the data being col­lected dur­ing video play­back and pro­vide the con­text and mean­ing to study video strategically.

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