Three years ago, when I joined Omni­ture Con­sult­ing after being one of the early Omni­ture Site­Cat­a­lyst cus­tomers, I thought I knew every­thing there was to know about Site­Cat­a­lyst.  I had used the prod­uct for years, had cre­ated hun­dreds of reports/dashboards and pre­sented data to the high­est lev­els of my orga­ni­za­tion.  Then I started work­ing side by side with the (then) small band of Omni­ture Con­sul­tants and with each pass­ing day, I quickly real­ized that I had much more to learn.  My fel­low con­sul­tants had done things I never dreamed of and had a ninja-like mas­tery of Site­Cat­a­lyst that put me to shame!  As I learned from them and began work­ing with great, cutting-edge clients, thank­fully I got to the point where I could hon­estly call myself knowl­edge­able in Site­Cat­a­lyst.  After going through this evo­lu­tion­ary process, I was often quoted as saying:

“If every Omni­ture client could learn some of the things I learned in the process of going from an Omni­ture client to an Omni­ture Con­sul­tant, we’d have a lot more clients doing amaz­ing things with our products!”

There­fore, I have always made it a pri­or­ity to recall the things I didn’t know then, but have since learned and to impart as much of that knowl­edge as pos­si­ble to my clients.  Time and time again, I meet Omni­ture clients that are using twenty to thirty per­cent of our prod­uct capa­bil­i­ties due to a lack edu­ca­tion or sim­ply not know­ing about the exis­tence of key fea­tures.  As evi­dence of this, we did an exper­i­ment at last year’s Omni­ture Sum­mit.  I gave a pre­sen­ta­tion on Site­Cat­a­lyst Power Strate­gies which was very atyp­i­cal in that it focused on Site­Cat­a­lyst fea­tures vs. web ana­lytic con­cepts.  The response was over­whelm­ing (as rated by the # of pos­i­tive e-mails I received!) and appeared to have struck a nerve.  Those in atten­dance were self-described “power users” and many con­tacted me after­wards to say they weren’t famil­iar with many of the con­cepts I had dis­cussed.  If these power users learned some­thing new, imag­ine what the rest of the Site­Cat­a­lyst user base has the poten­tial to learn!  The feed­back we received from this ses­sion was that cus­tomers need a venue (for which the word “blog” was men­tioned repeat­edly) for help­ing them tran­si­tion from novices to experts so that they could know enough to max­i­mize their invest­ment in SiteCatalyst.

What This Blog Is…
While noth­ing can replace the class­room train­ing pro­vided by Omni­ture Uni­ver­sity, my goals for this blog are to accom­plish the following:

  1. Ensure that all Omni­ture clients have a venue to learn about the fun­da­men­tals of Site­Cat­a­lyst so that they can be suc­cess­ful in their Web Analy­sis or Mar­ket­ing roles.  Much of the con­tent will be edu­ca­tional in nature, but I will strive to pro­vide only the essen­tials and do so in a non-user man­ual way!
  2. Pro­vide power user tips and tricks on how to answer real-world web ana­lyt­ics ques­tions by lever­ag­ing Site­Cat­a­lyst.  These may come from Omni­ture Con­sult­ing or directly from you!  So as not to over­whelm those who are newer to Site­Cat­a­lyst, I will start with the basics, but promise to get more advanced soon so power users get value as well…
  3. Do my best to answer ques­tions you may have about Site­Cat­a­lyst fea­tures or answer­ing key busi­ness ques­tions you have via SiteCatalyst

What This Blog is Not…
It is equally impor­tant to state what this blog will not do.  This blog will not cover con­cep­tual web ana­lytic top­ics.  There are plenty of smart peo­ple out there blog­ging about web ana­lytic processes, the­o­ries, etc… so I will leave that to them.  In addi­tion, this blog will not cover tech­ni­cal or imple­men­ta­tion related top­ics since it is meant for peo­ple using Site­Cat­a­lyst vs. peo­ple tagging/implementing Site­Cat­a­lyst.  Finally, this blog will not cover Dis­cover, Sur­vey, Test & Tar­get, etc… but if this blog is suc­cess­ful, it may open the doors to sim­i­lar blogs for those prod­ucts.  How­ever, I will include Excel Tools, Data Ware­house, ASI, VISTA and all other tools related to Site­Cat­a­lyst.

Lastly, I feel that the suc­cess of this blog will ulti­mately be deter­mined by you.  The more you share posts with co-workers, add com­ments to posts and/or con­tact me with top­ics you want me to cover or ques­tions for me to answer, the more suc­cess­ful it will ulti­mately be.  So here’s hop­ing for the begin­ning of a fruit­ful, mutu­ally ben­e­fi­cial forum…Enjoy!

Have a ques­tion about any­thing related to Site­Cat­a­lyst?  Is there some­thing on your web­site that you would like to report on, but don’t know how?  Do you have any tips or best prac­tices you want to share?  If so, please send me an e-mail at insidesitecatalyst@​omniture.​com and I will do my best to answer it right here on the blog so every­one can learn! (Don’t worry — I will not use your name or com­pany name!)
Adam Greco
Adam Greco

Jason - It is always fun to see both sides of the situation! Feel free to e-mail me the features you found most helpful in your new role so perhaps I can share information on that in a future post...Thanks!


I had the same experience except the other way around. When I was at Omniture I thought I knew all there was to know about SiteCatalyst and Discover however when I became responsible SiteCatalyst and Discover at my current job, I quickly learned that I had only scratched the surface of the power of the Omniture products.