There was a very exciting announcement today regarding the Adobe Online Marketing Suite, powered by Omniture:

The newest release of Adobe Insight, version 5.4, is now available!

I’ve been lucky to have several of my own day-to-day clients take an active role in the external customer beta process of Adobe Insight 5.4, and as we’ve gone through the process over the last few months, I’ve developed a few of my own “favorite features” that I’m really excited about.

In the coming weeks, I’ll cover each of these in separate posts, but here’s my own personal “Favorites List”:

  1. Data processing performance improvements
  2. Query API functionality
  3. Report Portal enhancements
  4. Segment Export enhancements

Next up, when I get a moment, will be a post about the Segment Export enhancements.

In the meantime, if you’re ready to upgrade to Adobe Insight 5.4, contact your Account Manager or ClientCare.