There was a very excit­ing announce­ment today regard­ing the Adobe Online Mar­ket­ing Suite, pow­ered by Omniture:

The newest release of Adobe Insight, ver­sion 5.4, is now available!

I’ve been lucky to have sev­eral of my own day-to-day clients take an active role in the exter­nal cus­tomer beta process of Adobe Insight 5.4, and as we’ve gone through the process over the last few months, I’ve devel­oped a few of my own “favorite fea­tures” that I’m really excited about.

In the com­ing weeks, I’ll cover each of these in sep­a­rate posts, but here’s my own per­sonal “Favorites List”:

  1. Data pro­cess­ing per­for­mance improvements
  2. Query API functionality
  3. Report Por­tal enhancements
  4. Seg­ment Export enhancements

Next up, when I get a moment, will be a post about the Seg­ment Export enhance­ments.

In the mean­time, if you’re ready to upgrade to Adobe Insight 5.4, con­tact your Account Man­ager or ClientCare.